Global Clothing Brand Value Ranked NIKE Wins The ADI Rival Only Seventh

WWP, a British advertising giant, publishes a global ranking of brand value every year.

The results of this year's global clothing brand have been announced.

The brand value ranking is higher.

And Ralph Lauren.

Japan's "ZUU Online" recently reported that the calculation and ranking of brand value this year are all submitted to the British investigation and consultancy company Millward Brown.

The amount marked, that is, the value of the brand value, is obtained through the financial reports released by various enterprises and the questioning of brand consumers.

Below is the top 10 clothing brands.

Tenth place: TOMMY HILFIGER, 2 billion 580 million US dollars, up +29%

The American leisure wear brand TOMMY HILFIGER has more than 1400 shops in more than 90 countries around the world.

With the popularity of Preppy Style, brand sales are also growing.

(Preppy Style, represented by the Ivy League campus dress, is low-key but pursuing high quality.

In recent years, in order to strengthen the Chinese market, the brand is scheduled to open in Beijing for the occasion of 30th anniversary.

In addition, professional tennis player Rafael Nadal will be used as the brand ambassador this autumn.

Ninth place: Lululemon, $2 billion 898 million, -11%

The yoga clothing brand Lululemon, founded in 1998 in Vancouver, Canada, has grown rapidly in the global Yoga craze.

In Canada, the United States, Australia and other countries, the popularity of yoga clothing will naturally be equated with Lululemon.

In 2013, due to problems such as fabric recall, there was a decrease in sales and trustworthiness, but there was a trend of gradual recovery in the World Health boom.

Eighth place: Hugo Boss, 4 billion 320 million US dollars, up -5%

German luxury men's wear brand.

In Europe and Asia, they are all high priced goods, so sales have not changed much, and sales have been reduced due to the Russian economic crisis.

Last year, all shops in China were replaced by Direct stores, aiming to further enhance their brand image.

Seventh place: Adidas, $4 billion 615 million, up -36%

German sporting goods brand.

Although sponsorship of the 2014 World Cup has achieved good results, Russia's economic downturn and declining sales in the golf sector have a huge impact on the whole.

But Adidas has an astonishing growth rate in e-commerce.

The mid term business plan was up to 14 billion 500 million ~205 billion euros by 2020.

Sixth place: Ralph Lauren, 5 billion 643 million US dollars, up to -11%

As a representative brand of the United States, Ralph Lauren's price cut not only affects direct sales, but also yields and share prices.

The rewriting of brand and the pmission of unified image, Ralph Lauren's future strategy needs to emphasize the consistency of the world outlook.

Fifth place: NEXT, $5 billion 973 million, +5%

Although the brand of sportswear built in the United Kingdom is not well known in Japan, NEXT sales in the world are the top clothing brands.

Currently, there are 500 stores in the UK and more than 200 in more than 40 other countries.

Fourth place: UNIQLO, $8 billion 74 million, up +11%

UNIQLO's brand value has greatly improved in the past year, and this year it jumped to fourth place.

In 2014, the number of shops in mainland China and Hong Kong and Taiwan continued to grow.

UNIQLO wants to integrate innovative technology and fashion, and combine local market trends to develop more fashionable and functional products.

Sweden is fast fashion brand.

In 2014, with the center of the United States and China, a total of 379 new stores were opened, and there are now more than 3000 shops in 55 countries.

This fall, H&M Beauty will also officially enter the field of beauty cosmetics.

The Spanish clothing brand ZARA, which was born in 1975, is unstoppable.

Although it is also a fast fashion brand with UNIQLO, the overall sales volume of the global group is actually several times that of UNIQLO.

The brand has many designers, controls the quantity of production to adapt to the strategy of quick replacement of commodities, and ZARA has recently begun to strengthen the field of electronic commerce.

NIKE continued last year's performance and won the championship this year.

With the sponsorship of the Sochi Winter Olympic Games, super bowl and other large sports events, NIKE's performance is excellent.

In particular, e-commerce sales in 2014 grew by 42%.

With its subsidiaries, all sales reached nearly 3 trillion yen.

Most of the top ranked brands have not changed much. Fast fashion brands are mostly on the list. In addition, with the popularity of the Internet, smart consumers demand higher prices and quality. Brands are undoubtedly facing severe competition tests.

And the key to brand development in the future is also centered on emerging countries, carrying out globalization strategy and e-commerce affairs.