Gay Marriage In The United States Affects The Entire Fashion World.

According to statistics, the LGBT population in the world has exceeded 400 million, and has a spending power of US $3 trillion. Many homosexuals often have more disposable income and pay more attention to wearing and fashion. For the fashion industry, this is undoubtedly a consumer market that can not be underestimated and needs to be developed.

In the past 2016 spring and summer Milan men's wear week, Prada, Gucci and many other big names have used a gentle men's wear to create a "sex free" style, which may be a foretold of the future "Rainbow economy".

The Supreme Court of the United States declared that same-sex marriage was legal, and same-sex couples in all 50 states were allowed to marry. The share price of jewellery brands Tiffany&Co, BlueNile and Signet Jewelers rose by at least one percentage point after the news was released. It can be predicted that there will be more same-sex couples getting married in the future, which will have a great impact not only on jewelry brands but also on the whole fashion industry.

Many fashion designers such as Marc Jacobs and Zac Posen have publicly expressed support for the decision of the bill. The fashion industry has always had a greater tolerance. Early brands used gay lovers as the theme of advertising. As early as 2011, J.Crew showed a couple of gay men in his design manual. The following is an introduction: "this is our designer Somsack and his boyfriend, Micah." In 2012, GAP and BananaRepublic also invited a pair. Designer Same-sex couples join the advertising shoot.

And in January this year, a highly recognizable brand. Tiffany&Co He also joined the campaign and launched a poster of gay couples sitting on the official website. Tiffany says marriage is no longer linear, and there are many forms of love story. The introduction of this advertisement is aimed at broadening the brand's "marriage view".

In fact, there are still widening. market 。 Tiffany&Co2014 sales in the US market in the fourth quarter were flat compared with 2013 in the same period, while same store sales also dropped by 1%. The first quarter of this year's financial report shows that its total sales and net profit are better than expected, and the share price rose 10.53% on that day. Although this is greatly benefited from the hot selling of its T series, it is also related to its homosexual market strategy.

In addition to advertising, in fact, there were many designer's costume works containing rainbow elements in the past. Just like the rainbow flag representing the LGBT group, style.com selected 10 sets of reviews.