New Methods Of Clothing Industry In The New Era

The times are changing. In most cases, it is a process of evolution and structural adjustment, rather than an alternative process.

Even in the 60 and 70s of the United States, most of the small owners' grocery stores were eliminated by large discount retailers like Wal-mart. Many small supermarket with community characteristics still survived.

In the United States, in recent years, Super Mall and Outlets have been struggling to cope with the economic downturn and the double impact of the electricity supplier. But after 2000, the destinations in the offline industry developed.

China has been solving the problem of "goods" and "channels" in the past 30 years.

In the past 30 years, brands and channels are often confused. How to lay out channels and goods is always the focus of operation, but this era is drawing to a close.

The so-called "brand" businessmen in China find that it is more and more difficult to make advantage on the "goods", and the improvement of the performance brought by meticulous operation management is difficult to offset the skyrocketing rent and labor.

In fact, there is no essential difference between what happened, but just put things off the line.

Before 2009, it was Taobao's channel bonus period, when traffic was cheap or even free.

After 2009, the price of traffic is higher and higher.

Most sellers who focus on "goods" and traffic marketing become more and more upset and begin to feel confused.

Hu Fei, a partner of mogujie.com, once published a book called "play changed", which is about this aspect.

In fact, the structural adjustment of retail industry is constantly going on. There will always be the disappearance of old enterprises and the rise of new enterprises.

Companies that are having a bad day, Carrefour WAL-MART or Suning BestBuy are all star companies of the year.

The retail industry will never disappear, but I do not know how many of these enterprises will become extinct dinosaurs.

Nature and shopping malls are very cruel.

Some enterprises are constantly repairing the dead wood on the sinking ship. Some enterprises are building new steel warships. Where will the core competitiveness of enterprises be in the future? How many enterprises have seriously faced, ponder and practise? Several decades of development history of the retail industry in Europe and America, and several enterprises' core management have seriously studied it. And what I have seen, most enterprises expect to explain the new environment with old concepts, solve old problems with old methods, and treat the new generation consumers with old eyes.

New to the market

The new mode of success has a tendency to turn a blind eye, turn a deaf ear, and despise hostility.

From the era of enclosure to the era of intensive farming, who can become the king of the state to cultivate and develop the industry? Who will be able to go home to hold the children because of the foolhardy strategy of hanging the helmet and taking off the armour?

The retail industry will not die.

They will not sink, but they will only grow to be a dinosaur when they eat tall pteridophytes.

If the ferns have not eaten, and disdain to eat grass, extinction is only sooner or later.

Therefore, the dinosaurs first have to solve their mindset changes before they have the hope of survival in the future.