Beichen Convention And Exhibition Brand Development Force Begins To Export To The Whole Country.

It is understood that the exhibition industry, which has been developing in recent years, is playing an increasingly important role in promoting the national economy.

The Beichen group, which has the National Convention Center and the Beijing International Conference Center, started the Beichen Convention and exhibition in recent two years in search of new business.

It extended the service management model of Congress to the whole country.

The exhibition industry has been developing continuously in recent years, and its driving effect on the economy has gradually emerged.

Insiders said that the current international exhibition industry's industrial driving coefficient is about 1: 9, that is, if the exhibition hall's revenue is 1, the related social income is 9, the exhibition economy's pulling effect on urban GDP is very obvious.

and

The important role has also attracted the attention of the state.

In April of this year,

A number of opinions on further promoting the reform and development of the exhibition industry have been issued, which calls for further improvement of the development level of the exhibition industry.

For the exhibition industry insiders, this is an unprecedented opportunity.

In 2012, Beichen exhibition and Zhuhai HUAFA Group signed the entrustment management agreement of Zhuhai International Convention and Exhibition Center to provide a full range of output management services.

Last October, the Zhuhai Convention and Exhibition Center was officially opened.

At the end of 2015, at the end of the year, they signed 136 intentional projects, including 52 exhibitions, 84 meetings, and the exhibition order had been placed in 2016.

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In recent years, we have seen too much money to make a brand and then go to the exhibition. This new brand is ups and downs in the market tide, and its viability is very poor. Nowadays, the business of this kind of business is getting fewer and fewer. The logic behind it is a painful experience and lesson.

The market is always fair, it will always help you restore the essence of the facts, then sink and concentrate on it.

From the 2015 China international home textile exhibition, the pformation of enterprises in the exhibition goals and their mentality is profound.

In addition to finished home textile enterprises, supply chain service enterprises have always been active in the exhibition stage.

From the launch of the golden sun's concept booth in recent years, to the printing and dyeing enterprises' participation in the industry's popular trend, from the Lenzing Co's invitation to the media to promote brand activities, and to make a live show to the finished products enterprises of the down products suppliers, who dares to belittle the creativity of the supply chain enterprises?

When they were on the phone with sun Lee, the manager of the golden sun market department, they confirmed that they will continue to participate in the exhibition this year. As a well-known fabric supplier in the industry, they are in possession of the largest resource of finished products in the industry. The customer development and sales channels have been very sound. "We hope to combine the Internet application to develop products that are more in line with the needs of the market and customers, and at the same time be able to serve customers effectively. This is our most important objective at present."

Different stages of supply chain enterprises have different goals.

Over the years, the golden sun exhibition hall has always been the most dazzling sight in the home furnishing Hall of the China International Home Textile Exhibition. Do you remember the golden beauty of the 2013 China international home textile exhibition that brought the "golden mean" beauty? In the exhibition hall's design and product style, the "Chinese style" is the main line, reflecting the modern people's pursuit of simple living requirements, and catering to the Chinese family's pursuit of introverted and rustic design style.

In 2014, the golden sun "future" concept appeared at the China international home textile exhibition, which shook the whole industry once again.

The marine culture is absorbed into the home textile design, and the theme of "the future" is released. It hopes to pass a unique design style to convey a kind of life aesthetics, describing a "future" life picture, which set off a small climax of the home textile media competition.

Xu Li said that the golden sun and many customers in the industry have good cooperative relations. These customers are different in brand positioning, channel positioning, mode positioning and scale development stages. Golden sun needs to give full play to the advantages of design and R & D, and provide services for different types and different location customers to design or R & D services as well as corresponding value-added services.

In fact, golden sun has been actively exploring the exploitation and expansion of customer value added services. "At present, we are actively developing products for e-commerce, which requires a large number of Internet tools to achieve.

In terms of services, in the past, we also issued product manuals at the time of ordering. As we all know, this is cumbersome in statistics and requires a lot of manpower costs. At the same time, there is also a waste of paper. The APP ordering tools we commissioned to develop can only be ordered by customers with a cell phone.

It's very good for customers, for ourselves and for experience. "

Fabric production enterprises, in the hope of customers and even consumers, not only provide fabric, but a solution provider based on high quality products, a constantly creative organization.