Home Textile Enterprises: Supply Chain Eager To Innovate

In recent years, we have seen too much money to make a brand and then go to the exhibition. This new brand is ups and downs in the market tide, and its viability is very poor. Nowadays, the business of this kind of business is getting fewer and fewer. The logic behind it is a painful experience and lesson.

The market is always fair, it will always help you restore the essence of the facts, then sink and concentrate on it.

From the 2015 China international home textile exhibition, the pformation of enterprises in the exhibition goals and their mentality is profound.

In addition to finished products

Supply chain service enterprises have always been active in the exhibition stage.

From the launch of the golden sun's concept booth in recent years, to the printing and dyeing enterprises' participation in the industry's popular trend, from the Lenzing Co's invitation to the media to promote brand activities, and to make a live show to the finished products enterprises of the down products suppliers, who dares to belittle the creativity of the supply chain enterprises?

When they were on the phone with sun Lee, the manager of the golden sun market department, they confirmed that they will continue to participate in the exhibition this year. As a well-known fabric supplier in the industry, they are in possession of the largest resource of finished products in the industry. The customer development and sales channels have been very sound. "We hope to combine the Internet application to develop products that are more in line with the needs of the market and customers, and at the same time be able to serve customers effectively. This is our most important objective at present."

Different stages of supply chain enterprises have different goals.

Over the years, the golden sun exhibition hall has always been the most dazzling sight in the home furnishing Hall of the China International Home Textile Exhibition. Do you remember the golden beauty of the 2013 China international home textile exhibition that brought the "golden mean" beauty? In the exhibition hall's design and product style, the "Chinese style" is the main line, reflecting the modern people's pursuit of simple living requirements, and catering to the Chinese family's pursuit of introverted and rustic design style.

In 2014, the golden sun "future" concept appeared at the China international home textile exhibition, which shook the whole industry once again.

The marine culture is absorbed into the home textile design, and the theme of "the future" is released. It hopes to pass a unique design style to convey a kind of life aesthetics, describing a "future" life picture, which set off a small climax of the home textile media competition.

The golden sun and many customers in the industry have good cooperation relationship. These customers are different in brand positioning, channel positioning, mode positioning and scale development stage. Golden sun needs to give full play to the advantages of design and research, providing design or research and development for different types of customers with different positioning.

And the corresponding value-added services.

In fact, golden sun has been actively exploring the exploitation and expansion of customer value added services. "At present, we are actively developing products for e-commerce, which requires a large number of Internet tools to achieve.

In terms of services, in the past, we also issued product manuals at the time of ordering. As we all know, this is cumbersome in statistics and requires a lot of manpower costs. At the same time, there is also a waste of paper. The APP ordering tools we commissioned to develop can only be ordered by customers with a cell phone.

It's very good for customers, for ourselves and for experience. "