2015 China International Home Textiles And Accessories (Qiu Dong) Exposition Attracts Much Attention

Sun Wei is director of Yueda home textile marketing department. He has gone through the three China international home textile exhibition, and has experienced the biggest change of three years.

"This year we will give the industry a big move!" he was excited to start like this.

Obviously, this big action will be unveiled in August at Shanghai China International Home Textile Exhibition.

Yueda is one of the 520 key state-owned enterprises in China, which has grown rapidly in the tide of reform and opening up. Nearly 30 thousand employees and assets totaled 20 billion yuan, of which the textile sector occupies a more important place in Yueda group.

Over the years, Yueda home textile will focus on the production and sale of germ cloth and fabrics, and belongs to the rare whole industry chain enterprises in domestic textile enterprises.

In recent years, the home textile industry channel "horse race enclosure" wave, Yueda is a late one, from nearly two China International Home Textile Exhibition on the focus of products, we can see.

"Nearly two years of exhibitions, we are bringing products, rather than fabric products, which are emphasized in the industry to promote the pformation of publicity, we pformed from manufacturers to brand dealers, through the exhibition window to start the investment channels of franchising."

In fact, these two years

On the road of investment promotion, it did not go smoothly. Therefore, the direction of pformation and strategic adjustment were also a more responsible way for brand development.

It is reported that from 2014 to now, Yueda has 45 high quality outlets, which are mainly distributed in department stores in Jiangsu, Shanxi and Shaanxi provinces. When asked about the 2015 investment plan, Sun Wei's answer is still firm: "we still lay stress on laying the foundation and making the direct business system more stable. At present, we will choose rational investment."

The whole industry, after a tide of hot spring into the enclosure, is now immersed in collective meditation and began to ponder the way ahead.

For this China

Sun Wei's "big action" is really amazing. After hibernation, it will bring a new high-end brand of the United States. "Advocating the product itself" is the personality of this brand. At that time, the Yueda booth will be divided into a few private spaces, which will provide a small number of spectators for the appreciation of new brand products, while other more specific information, Sun Wei, has sold a point. We can lock up the booth of the 2015 China International Home Textile Exhibition.

Relying on the exhibition to attract franchisees, is no longer the same as before, hoping to quickly sell the brand wholesale.

Jiangsu Heng Kang also has the same argument as Yueda's "rational investment".

The frequent guest of the international home textile exhibition is a functional memory cotton and its products enterprise. It has already made great efforts in foreign trade. After returning to the domestic market, it launched the brand of "dream Lily". It also refers directly to investment promotion in terms of channel development.

"Over the past few years, our understanding of channel development has now matured a lot, and more importantly, the terminal's viability and brand service capabilities."

Dream lily, a channel worker said.

Cai Shudong, director of blue silk home textile O2O project, said: "optimizing existing channels is more important than expanding investment.

The company hopes to strengthen the entity channel's ability to deal with online e-commerce through the O2O technology platform, and win the fittest for stores with backward concepts and poor performance.