Home Market: The "Tying" Mode Of Professional Selling Is Dissatisfied

Looking at home stores, the most criticized is the shortage of people and the single crowd, resulting in fierce competition.

It is reported that in August last year, a total of 12 kinds of home building materials stores were closed in Beijing, and another 5 were preparing for the withdrawal or relocation.

According to the statistics of the China Furniture Association, according to the industry standard of 10000 square meters annual sales of 100 million yuan to calculate, last year, furniture and building materials industry to achieve annual sales of about 200 billion yuan, that is to say, 20 million square meters of stores can meet the market demand, and at present, the total area of domestic stores has exceeded 40 million square meters. If the trend of the future industry does not change, 50% of the sales area is over.

In the face of fierce competition, the rules of the store are still harsh.

"When we enter a home, we need to open shop in several of their stores."

In Shijingshan District, Beijing, the businessman of the house unexpectedly told reporters, "because investment is a joint venture, tying."

Because of the different locations between different stores, the sales situation is also inconsistent. "We sell according to their own conditions, some stores buy a lower price, and some prices are higher."

For brands, the most unwilling to see is the price chaos.

Reporters saw that the same brand of wooden doors and flooring products, in Beijing Shili River incredibly home prices are significantly higher than Shijingshan's home sales.

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However, "professional stores such as the incredibly home usually take a few shops to package investment, and enter a store to enter other stores, which will reduce the choice for home brands."

The foregoing said.

In the strong

In the face of it, dealers' profits will no doubt be diluted.

"Professional stores are very strong" is the general voice of dealers. "For example, after sales, there are a few complaints, and stores will protect consumers' interests and refund them all."

"Professional stores and shopping centers are also very land! They are not suitable for smart home."

Channel expert Li Haisheng said.

Home furnishings for young people like IKEA can only provide standard size products, unable to provide customized services.

"If you want to be a Chinese IKEA, you have to pay attention to the individual needs of consumers and take account of the overall shopping experience."

Lan Jianfeng said that his choice is to be new and not to go.

The traditional mode.

But it is undeniable that the house is still one of the most popular furniture stores of different forms. "Our factory is doing this, registering a brand, and then recruiting several dealers to enter different areas of the store.

The cost of manufacturing end will be reduced. "

Distribution of a solid wood home brand personage disclosed to reporters.

"In Beijing's home, the most important store is the home of Shili River and lizze bridge. We are not very optimistic about other stores."

The source said.

The reporter called the home business phone, and the other side said, "it is not always necessary to tie up the sale. It depends on the situation."

For large brands that only offer direct outlets, it is impossible to recruit distributors and shop in full.

But the public relations department of the company denied the tying.