"Hunger Marketing" Can Lift Customers' Appetite.

Some clothing stores consciously keep their products tight in the occupied market.

In essence, it is designed to stimulate larger consumer groups, and is designed to adapt to the psychological setting of consumers who are "willing to be expensive" and "eager to be good."

This is known as the 'hunger strategy' in the industry.

Application

There must be certain conditions.

First of all, the clothing styles are new, the quality is good, and conform to the fashion. This is an important condition for the clothing industry to use hunger.

If it is an old product, it can not achieve the desired effect, because it is already "hungry" and loses its value, and the characteristics of new products are still blank in the market, which belongs to the primary stage of the product cycle.

Guan Jian, too.

If there is a quality problem, it will soon cause market turmoil and affect purchase.

Second, it is necessary to investigate carefully before using the hunger strategy, and carefully estimate the market's capacity for the product in order to predict accurately. Otherwise, this strategy will fail.

Third, implement effective marketing strategy.

Before the product is saturated, limiting sales is a direct way to form hunger.

From limiting sales to selling well and selling smoothly, we must seize the opportunity of the market.

It is one of the important methods in marketing strategy.

A few years ago, Zhejiang Haiyan shirts general factory launched a brand name "Black Peony" blouse to the market.

Through market forecasting, the market will be saturated if 100 thousand shirts are put in one place.

So the factory adopted the strategy of "restricted sale", putting 80 thousand items into the market for the first time, so that 20 thousand people in the forecast could not be satisfied, resulting in "hunger for demand", so that more people would like to buy this kind of shirt.

As a result, the General Factory of Haiyan shirt produced 200 thousand blouses of this brand, still in short supply.

This is also a social psychological phenomenon, which is successfully utilized by enterprises.

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How to bargain right when purchasing?

People say that a good purchase channel is half the success. If more goods are entered, it is better to get the goods in the wholesale market, because the price is relatively cheap, and you can see the goods in person, and you can see that the quality is good, so you don't have to worry about finding agents online. There may be some quality problems with some clothes.

1, do not ask "how much is this dress" and so on, say, "how can we get it? How much is the price?"

2, we need to understand some of the original single, ah, a single order, cut the label, these terms of foreign trade clothing, do not say the other side, "I am the original order Oh!" you look stunned.

3, usually a dress will have other codes and colors. Do not ask, "do you have any other colors? Are there any small ones?"

Don't worry that the other party will take away all your colors. You can pick whatever you like.

4, it is not impossible to take only one item in a family, but it is better to take n parts in the same store. You can have one item, one piece, one color, one piece.

5, the boss opposite guests will ask where to do it, you must be prepared in the heart of the answer.

Fast reflection.

6, when you buy it, remember to take a receipt, you can return the goods, because there is no time to pick up the goods one by one.

In addition, the unsuitable code can also be changed, and the color of the same section can also be changed, provided that the other party has the goods.

Hurry up if you want to change.

7, if the shop owner gave you the wholesale price, you can't bargain like the retail market. If tens of pieces of stuff go down to 1-10 yuan at most, it won't always succeed. If you come up with half price, you won't be scolded by the store.

8, when you buy a sale, you can buy it if you like it. If you can't see it, you can't buy it.

These goods are basically large quantities of defects, and some are actually ugly.

To buy home these explosions, you regret or regret.

In fact, like many mm, I don't know how to bargain, but remember that the price of one point is worth the price. If you remember this sentence, the small four stall owners will not speak against you.

How much is the value of clothes? I feel that if I look at it two times, I will have a few in my heart.

The fabric is generally less than fifty of the work, and the fabric is more than fifty of the OK.

You can't think of a small tee, the other party quoted price thirty, you half cut fifteen down, I think so, the stall holder takes a knife in the heart to cut your mind all!

In general, the cost of printing tee is between twelve and fifteen. Especially cheap products are either factory stocks or defective products. Don't be penny wise and pound foolish.

If you have a sense of value for a garment, the owner will sell it to you with a little profit. Don't touch their bottom line.

If you can't cut it down, you may turn around and you will be called behind.

If you really do not call you, that the price she really can not sell, then you should not be forced.