Development Status Of MICE Industry In Hainan

The exhibition industry is a cross industry and cross regional integrated economy. Since last year, the number of meetings and activities organized by our province and our province has decreased, and the number of conference rooms that rely on government meetings has declined significantly. The utilization rate of the Hainan International Conference Center on the west coast of Haikou has been reduced by half over the previous year. The number of conference receptions in some hotels in Hainan has also declined a lot, and the regional influence is not enough.

Last year, the 2014 Tenth China International Convention and exhibition culture festival opened in Haikou. More than 1000 exhibition industry professionals gathered in the coconut city to talk about the development of the exhibition industry. What kind of development path should Hainan take?

Since last year, there have been many changes in Hainan's Convention and exhibition industry: government oriented meetings have been reduced, government led exhibition activities have been "downsizing" in terms of investment and so on.

Xia has Hainan (Tun Chang) agricultural fair, and there is winter.

The winter Trade Fair held in Hainan, as well as the recruitment of various points and so on.

In order to highlight innovation, effectiveness and frugality, the Provincial Department of agriculture has collected the overall plan for the winter Trade Fair from all walks of life.

This is also interpreted by the industry as another manifestation of accelerating the marketization of Hainan's Convention and exhibition industry and seeking for improvement.

This year, our province has included the exhibition industry in one of the 12 industries that are mainly cultivated during the "13th Five-Year" period. The "Internet + exhibition industry" will become the focus of Hainan's "13th Five-Year" industry to promote the development of modern service industry and economic pformation and upgrading.

Governor Liu Xigui proposed: we must build confidence, give full play to our advantages and strive to fight well.

The three cards, the special zone card and the international tourism island sign, will promote the highly integration of conferences, exhibitions and training.

We should avoid homogenization, duplication of construction, disorderly competition, rational distribution, and establishing coordination mechanisms to strengthen communication between government and enterprises.

The government should listen to the opinions and ideas of the enterprises and solve them in time.

The major problems in China are to provide guarantee services consciously; to perfect the supporting policies of exhibition industry, to perfect and perfect the supporting policies, to co-ordinate and coordinate policy capital support; to strengthen statistical monitoring and analysis, to scientifically and objectively grasp the development of MICE industry, to timely analyze the quality and development trend of industrial operation, to provide decision-making reference for relevant departments and enterprises; to enhance the quality of the exhibition enterprises, to play the role of market players, to strengthen the planning and promotion, and to promote the opening and healthy development of MICE industry by giving full play to their respective advantages and participating in the development of MICE industry.

The role of convention and exhibition economy in the development of national and regional economy is increasingly prominent. Hainan's unique natural environment has great attraction for merchants and has huge space and potential. It is also an emerging industry in Hainan province.

In June 3rd of this year, governor Liu Cigui: giving full play to advantages, building brands, strengthening the exhibition industry in Hainan, and accelerating the development of service oriented, open and ecological economy.

In the June 25th Hainan government working conference, Liu Xigui, governor of Hainan, said that the development of "12 industries, such as Internet +", should be strengthened. It is necessary to deepen the reform of the organization, establish institutions and mechanisms to promote the development of the exhibition, and mobilize the enthusiasm of all aspects of the industrial chain.

It can be seen that large-scale exhibition activities with characteristics will undoubtedly become a hotspot for Hainan to cultivate consumption. Due to the impact of the Internet, the business mode of the exhibition industry will also change. How does Hainan's "Internet + exhibition industry" go?