The Trend Of Luxury Goods Is Increasing Because Of The Economy.

According to the US WWD website, the optimistic attitude of luxury brands is largely due to the unique nature of advanced customization: Gao Ding is a fashion that caters to the rich. The wealth of these people is usually not affected by global economic fluctuations, and the wealth of emerging markets such as China is constantly expanding due to the Caprice of the economy.

Exchange rate fluctuations have a headache for the luxury goods industry, and luxury groups like Chanel have to adjust prices globally. However, executives pointed out that high fixing is often priced in euros, which has little impact on the advanced customization business. Pavlovsky further explained: "highly qualified customers generally come from all over the world, and they are accustomed to this fluctuation. We have never met with the change of exchange rate and given up the purchase of highly established customers."

In the economic situation of soaring dollar, ruble, and China's luxury goods market, it seems that advanced customization has not been greatly affected, and has gradually resumed momentum and sustained growth. Luxury brands are optimistic about Paris's high fashion week, which is about to begin in July 5th.

BrunoPavlovsky, President of Chanel group, said: "this is not a joke. Our advanced customization has achieved two digit growth." This year, Chanel hosted the global fashion show and the high fashion roadshow. 2015 spring series Pavlovsky said the launch of KarlLagerfeld was "highly wearable" this year. He added: "2015 is probably the best year for Chanel's advanced customization."

　　 Christian Dior Sidney Toledano, chief executive, agrees. "We are very optimistic that we are growing and growing."

Pavlovsky pointed out that this year's Chanel global boutiques. American customers The surge is due to the relative strength of the US dollar. On the contrary, Russian customers have reduced overseas travel, which has increased the consumption of Chanel boutiques in Moscow. He said that up to now, Chanel has not been affected by the external situation in Russia. "Advanced customization consumption is difficult to relate to the global economic situation."

Toledano also said that Dior has no downward trend in the Russian market. He said: "the economic crisis almost affects all parties, but the high fixed market is different from other markets. It is not sensitive to price. It pursues quality, uniqueness, innovation and creation."

Italy designer GiorgioArmani said his latest private custom sales increased by 30%, exceeding his original budget. He said: "of course I am happy, which shows that my way is on the right track."

Armani summed up the reasons: first, most of the customers' brand loyalty and positive response to high; second, new VIP customers have great enthusiasm and confidence in brand. Of course, he also talked about some obstacles and risks. For example, social and economic activities may cause business production to drop suddenly. These risks are incalculable. "When we meet, we must do our best."

Armani said that because of Russia's own economic crisis and political isolation, the GiorgioArmani brand made only limited progress in the Russian market. "Nevertheless, our results are satisfactory." He spoke highly of American customers, saying: "over the years, the US market has always been loyal to me." Speaking of emerging markets, Armani said: "Far East and Middle East customers have the highest enthusiasm. We are committed to the development of emerging markets. Venezuela, Mexico and Brazil are the most active regions. "