The Proportion Of Men's Shoes Market Will Be Improved.

With the advent of the 2015, where should the men's shoes go? In my opinion, men should be simple and men's shoes need to be simpler. The future development trend of men's shoes brand enterprises can be divided into the following two categories:

　　 First, insist on Brand management

1, the first line brand mode. The shoe market in 2014 can see that the position of the boss is very bad, especially the brand of men's shoes in Wenzhou. The decline in sales has made many people in the industry feel that their days will be very sad. Here, I solemnly remind you, master, you need not worry about them. After all, they have so many channels and sales volume, so many years of experience and fund deposition, to develop to today, the pace of slowing down is normal. Besides, no matter what the international or domestic economic situation is so bad, which industry will be good? First-line brand They are all tyrants. They are from agents, self run to affiliates, contractors and so on. As long as the business mode is changed, the market performance is still very stable.

2, the second line is the area. Today, leather men's shoes wholesale millions of years are hard to survive. As a second tier brand, it is best not to blindly pursue the number of agents. In fact, it is good to focus on building several sample markets. As for the other blank areas, do not invest in attracting businesses. You can leave them behind, or join the joint ventures with some chain retail stores in the region, and develop them into municipal agents, enjoy the same price advantage as the total generation, do fine retail, and take root in the terminal.

The 3 and three lines are scattered and OEM. Relatively speaking, such Brand enterprise In fact, the situation is already very embarrassing. And a lot of enterprises (boss wife) mantra is, anyway, the money also made a lot of money, how long it can be done, do not do, enjoy the good luck! We respect their choice, but these are just for the sake of life to earn money without the brand sense of mission and spiritual heritage, can only be said to be the tragedy of our footwear industry! I also want to tell them, if you really do not want to do, please authorize the brand, maybe the agent has the advantage of being lighter. The beauty of success is also the achievement of oneself!

　　 Two, focus on the production of OEM manufacturers

Personal suggestion, since making OEM, the production line should not be too much, one is better, and the business should not exceed two lines. As the OEM manufacturer, we must concentrate on developing the marketable products in the customers' area and go out to develop products. Similarly, since we have to make OEM, we must produce the best cost-effective products. If not, how many factories, brands and regional dealers in Wenzhou make your home products. Of course, OEM manufacturers must grasp three principles: 1, quantity; 2, capital flow is benign; 3, information can be interconnected and shared, the resources and customers choose, you can know in your mind.

Over the years, Wenzhou's injection molding, formal clothing, business casual brand shoes and terminal market are almost identical. In the industry, it is the same mom and dad. Only imitation and imitation, no innovation at all, what some factories produce ten years ago, and what they produce at the same time; and brand terminal marketing, the same channels, products, images, prices, services and policies, resulting in repeated network construction, vicious competition intensifies, the annual cost increases, the sales volume does not increase, and the profitability of agents and self division companies decreases year by year, and those who lose money are not uncommon.