Shanghai'S "No Shop" Retail Sales Grew By 50%

Does the "no shop" business format go all the way, does it mean that traditional business will decline or even decline? Wu Xingbao believes that the "no shop" business format does bring competition pressure to the traditional business, but as long as the traditional business is actively pforming, there is still room for its survival.

As the largest commercial center city in the country, a group of business statistics in the first five months of this year in Shanghai drew attention: retail sales of "no shops" increased by 45.9% over the same period last year.

In contrast, the retail sales of convenience stores, specialty stores and shopping centers were only one digit, compared with 8.6%, 6.8% and 5.5% respectively, while retail sales in hypermarkets, department stores and standard supermarkets decreased. The decline was 5.7%, 3.1% and 1.6% respectively.

"No shops"

What does the increase show? Deputy director of Shanghai Business Council

Summed up as the "two changes": first, business growth has changed from traditional mode to new format and new mode. Two, commercial sales have changed from traditional "selling goods" to "selling services".

The first change refers to the platform economy with the main function of "matchmaking trade", the Internet consumption represented by the mobile consumption end, the O2O mode characterized by the integration of online and offline industries, and so on, which is rapidly changing the traditional commercial retail mode of our city.

Taking Shanghai as an example, the total retail sales of consumer goods reached 400 billion 700 million yuan in the first five months of this year, an increase of 8% over the same period last year.

Among them, the first 5 months of e-commerce in Shanghai increased by 19.9% over the previous 557 billion 300 million months, occupying about 10% of the country's total share.

The second change is in the past one or two years.

"The life service industry is surging and surging, which has also improved the supply capacity and level of a number of life service industries without physical shops. O2O has developed rapidly in the fields of tourism, culture, health, education, home economics and other fields.

In the first five months of this year, Shanghai's online consumption of services increased by 51.9% over the same period last year, and is becoming a new growth point for business.

The Business Council of Shanghai suggested that business circles should conform to the trend of rapid development of online shopping, mobile shopping and social media shopping, and gradually realize the full coverage of optical broadband and wireless networks, optimize the consumption environment of business circles, and realize the expansion from "traditional business circles" to "smart business circles".

Today, community commerce accounts for about 1/3 of the total retail sales of consumer goods in Shanghai.

In the face of this business, the "no shop" business and traditional business are launching a new round of competition and integration, which will further promote the development of community commerce to a more refined, integrated and platform oriented manner. New formats and new modes of online and offline integration and cloud network integration will continue to emerge, providing residents with more convenient, timely, efficient and high-quality services.

In addition, in order to meet the diversified consumption needs of the public, Shanghai is accelerating the integration of the traditional fresh industries, the traditional vegetable market and the Internet, and fostering a wide range of Internet plus vegetable basket models, which are diversified in development and operation mode, diversified in demand and refined in service level. It is especially a smart vegetable market represented by automatic dishes and online ordering stores. At present, there are 182 outlets.