The Significance Of Registered Trademarks To Consumers And Operators
The Trademark Law of China stipulates that the trademark approved and registered by the business bureau is a registered trademark, and the trademark registrant enjoys the exclusive right to use the trademark and is protected by law. Therefore, the unregistered trademark is always in a state of no right protection, and may be banned at any time because of the approval or registration of others. So enterprises operator If you want to use a trademark in a stable and secure way, you have better register it.
Because Trademark registration It is necessary to pass certain legal procedures and have stability. Relatively speaking, producers and producers pay more attention to the quality of products, and they can verify the owners of registered trademarks by querying information. Therefore, consumers' rights to purchase registered trademarks are slightly larger. Identifying whether a trademark has been registered mainly depends on whether there is a registration mark beside the trademark.
First of all, a registered trademark is the prerequisite for obtaining the exclusive right to use a trademark. Law Protection.
Secondly, trademark is the intangible assets of enterprises, and it is also the basis for consumers to choose products or services. A good company needs not only good products and services, but also good trademarks, whether it is Coca-Cola in the US or Haier in China. Even if Coca-Cola and Haier lose all their property overnight, they can rebuild quickly, relying on the huge intangible assets formed by their trademarks, and the value of trademarks has far exceeded the value of their tangible assets.
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Official document writing is often referred to as "raw material processing". This material is the daily accumulation of information. The degree of comprehensive and detailed information directly determines the qualified rate of processed products.
We need to accumulate information about the unit. The accumulation of unit data should be as comprehensive as possible. First, we must accumulate historical data of the units. For example, the organization process, name change, affiliation, development process, organizational evolution, personnel changes, major events, etc.; two, we need to accumulate official documents. For example, the work summary, working points, meeting minutes, typical materials, key tasks, central tasks and work targets, key points and major matters arrangement of the units over the years; three, we should accumulate data of the units. Such as the strength of the unit's establishment, the existing strength, the scale of production, the index of completion, the export earning and the area occupied.
We need to accumulate resident information. First of all, we need to collect the geographic information of the station. Such as geographical distribution, climate characteristics, population size, regional division, county and city setting, economic characteristics, etc. Secondly, we need to collect holiday information in the resident area. Such as local liberation day, folk day, major project celebration day and other activities, and again collect the resident's humanities materials. Such as the evolution of cultural relics and historical sites, the legend of the origin of the famous mountains, the biographies of celebrities in the past, and the current state of tourism.
We need to accumulate current policy information. In order to collect the policies, laws and regulations promulgated by the party and the state in time, we should collect relevant policies and regulations promulgated by the higher authorities. We should collect the advanced and typical deeds of the party and the state in a timely manner, and collect the deeds of the advanced personages of our units and industries. We should collect the development direction of the party and the state for the industry in time, and also collect the new ideas and the endless new words of our units.
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