Textile Industry Is Facing Double Pressure And Upgrading Technology Is Imminent.
As China's economy enters a period of adjustment and pformation, China's textile industry must face both the competitive pressures of developed countries and developing countries, and the continuous rising of cost pressures. The traditional production and marketing mode needs to be pformed.
The first "Internet + textile" forum was held at Shanghai New International Expo Center.
The high-speed development of the Internet is undoubtedly the most far-reaching change in the world today. For textile industry, how to make good use of the industrial foundation and catch the "Internet +" express train to create new advantages in the "Internet +" era and establish a new marketing mode is a problem that many companies are thinking about.
According to Shi Jianping, deputy general manager of Jingwei stock, since 2014, Jingwei Textile machinery has been exploring the use of the Internet and mobile Internet to inject new blood into enterprises.
In order to solve the textile industry's current market problems, Jingwei Textile machinery is the only listed company in China that has the research and development capacity of cotton textile equipment. It first entered the textile machinery mall in 2015, and opened mobile phone mall, WeChat mall and micro official website.
Shi Jianping said that Jingwei Textile machinery is focusing on the development of Internet + products, Internet + services, Internet + marketing and so on. By providing information and intelligent products, it builds online expert system, builds online shopping centers and intelligent service platforms, and speeds up integration into "Internet +", pforming to Internet and e-commerce.
It is the primary goal of the development of Jingwei Textile machinery business that how to make the products of the Qing Dynasty textile machinery enterprises clear, combed, coarse, fine, collateral equipment and spare parts, special parts, old machine pformation programs and so on.
To this end, Jingwei spinning machine spare parts sales company reached a strategic cooperation agreement, and entered the textile machinery mall in June 15th to establish flagship stores. All the hundreds of thousands of parts produced by the company are put online, providing a 24 hour trading platform for global textile customers with low price, adequate supply, fast logistics, quality service and perfect system.
Chairman of Wuxi sprat Air Jet Weaving Co., Ltd.
Ding Chao Ying
It indicates that the development of the Internet challenges the traditional development and marketing model. It recognizes the advantages of e-commerce and micro marketing. It is ready to speed up the development of e-commerce and open a new battlefield in the field of Internet and textile.
Jiangyin long spinning
Technology Co., Ltd. is a specialized production of compact spinning equipment and slubby yarn and other special yarn device, and lifting spindles, roving tube, spinning tube and other textile accessories accessories business.
In addition to the concerns of products, Jiangyin textile has been very concerned about the development of textile business.
Xu Zhengjian, chairman of the company, said that the enterprise has already entered the PC end and the mobile phone end of the textile machinery mall.
According to general manager Hua Zhengang, the major enterprises in the textile industry are integrated into the "
Internet plus
"Urgent demand, put forward the" electricity supplier + micro marketing "comprehensive solution, trying to" Internet + Mobile Internet "new thinking, new play into the textile industry, create textile industry ecological closed-loop business platform.
This solution provides from building stations, contents to the promotion of one-stop integrated services, and according to the different development of each enterprise, it also designs a series of combination packages, so that enterprises can easily realize the self media and electronic commerce.
Committed to helping China's textile industry and the Internet to add, the nine service systems together constitute a complete set of Internet and textile industry chain of closed loop solutions, the nine service systems are China's textile machinery network, textile machinery mall, spinning friends mall, cloud exhibition, spinning friends, spinning friends, spinning friends, spinning friends hire and spinning friends treasure.
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