Evaluate Clothing Brand Standards To Help You Choose Franchisees.

Choosing the right clothing franchised brand is the key. We must guard against clothing fraud and guard against being deceived. We must be careful in order to minimize risks.

The following is a brief introduction to the four standard methods of clothing brand evaluation by Xiaobian. I believe it will benefit greatly from the franchisees and entrepreneurs.

First, choice Brand clothing When joining, it should be clear that if the goods are not sold, what is the system of return? How about the exchange rate? And then there is a 100% replacement when changing season.

Second, to evaluate the quality of a brand garment, first of all, we should know the total investment before opening the business. project Minimize risks as far as possible.

Third, choose clothing to join brand It is necessary to know if your company provides the design style, decoration, or design of the store, whether it is responsible for the local publicity work, the cost, the publicity in the store, the hangers, the trousers rack, the packaging bags, etc.

Fourth, we should also know the details of clothing purchase methods, purchase price and exchange rate. Whether the company can provide detailed information about product introduction, specific product information, price and so on, should also know if the headquarters provides assistance after opening.

Fashion franchises are increasingly popular among franchisees. For entrepreneurs who want to join the apparel industry, how to evaluate the quality of clothing affiliate brands has become a topic of concern for many franchisees and entrepreneurs. Look at the above skills. How much do you know?

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The reasons for inventory are summarized as follows:

1, lack of judgement on future market. There is not enough consultation to respond to changes in market environment, prenatal technology preparation, competition situation and channel changes. Some women's clothing enterprises and even the number of production for the first time does not even have sufficient statistical basis, it is entirely the feeling of the owners; how many stores will be increased next year? What is the target performance? There is a difference of one hundred and eight thousand miles between reality and reality.

2, in the pursuit of running volume, did not pay attention to the quality of monitoring, no technical departments, when problems appear on the assembly line, only hair, later said.

3, procurement capacity and regulation is not strong, resulting in the shipping rhythm and sales season decoupling, which is the least should happen, but often such a lot of cases.

4, there is no overall planning for product planning, resulting in imbalance in the proportion of downloading and installation, and color incompatibility. A lot of women's clothing enterprises in Hangzhou can still get a single product, but it seems to be uncoordinated in the exclusive store. The rate of customer entry will naturally decrease, and how can we talk about the growth of performance?

5, terminal sales ability is poor, no pre sale training and selling point statement. Some enterprises are already making matching maps, which can not solve the fundamental problem. Many sales departments and design departments are the right ones, let alone cooperation. They are also degrading each other.