How To Find Excellent Franchises

It has been investigated that in the United States, Japan and other countries, the franchise chain stores have a much higher survival rate than separate stores.

As a result, many Chinese entrepreneurs simply believe that as long as the franchise projects can be profitable.

It is difficult to judge a franchising project only from the size of investment and the number of franchisees.

In fact, entrepreneurs should consider the two aspects of the project's profit model and franchise system.

Now, a large number of franchise projects are dazzling, and the ads on the leaflets seem fascinating.

Which one should the entrepreneur choose? Whether the investment is good or small?

Many projects are good, or are there many projects in franchised stores?

But is this the fact?

First of all, interested parties.

It's best to make a secret investigation.

Go to the franchisee of the project.

To chat with customers or shopkeeper or shop assistants, and estimate daily turnover, analyze customer groups, consumption periods and so on. After a period of investigation, see whether the results are consistent with the contents of the headquarters, so as to judge the honest attitude of the other party.

Do not cooperate with the dishonest allies.

If the project has not yet opened a franchisee, or the first shop is less than a year, you will not pay attention to it.

Secondly, we should carefully evaluate the foreign affiliate projects.

Foreign affiliate brands are more successful abroad, but if you just enter China, there may be a period of "acclimatization", so you should consider carefully such projects and carefully weigh them in greater risks and opportunities.

Finally, we should understand the extent of the franchising system of the franchising project.

If we investigate the franchisee's understanding and operation level of franchising business mode, see whether he has a complete set of written and operable franchise management manuals and franchisee operation manuals; see whether he is responsible and cautious in the choice of franchisees and the location of franchisees; and whether he attaches importance to franchisee's interests and follow-up management.

The best way to do this is to participate in the training held by the allies, and then prepare a lot of questions to make them difficult to see if they are fully prepared for the project.