What Are The Preparations For Opening A Clothing Store?

Clothing joining must know skills, making money is a shortcut! Making preparations for garment business is indispensable. It will not do business, no experience of entrepreneurship, and nothing! Careful study of the brand of clothing that you want to join, ensure your choice is right! How should we choose the clothes of many brands?

Pay attention to the choice of business circles. Generally speaking, the sales scope of clothing stores usually has certain geographical boundaries, that is, relatively stable business circles.

Selecting business circles is the basis for reasonable location of new stores.

It also helps to formulate market development strategy.

Survey 1,

Is the product style of the franchised brand suitable for the local market? What is the competition status of the clothing and other local clothing products?

Survey 2, what is the integrity and continuity of the product?

Survey 3, product prices in your choice of business district.

How?

4, is there a big difference between the quality and price of boutique clothing brands?

Survey 5, brand product market positioning clear?

Survey 6, choose more different styles of boutique clothing to join Brand Company to do a good selection of boutique clothing to join the brand, then the site selection is also very important.

The location of women's clothing stores is very important, which can almost determine the survival status of stores.

Determine the number of people and traffic can take a little time to calculate the morning, afternoon, evening in each area of interest in the area of interest, statistics the number of people entering the shops nearby, clothing join to see the proportion of office workers, students, housewives, and at least at the Ping Yue and the weekends to know the distribution of the crowd.

Customers who choose neighbouring clothing stores think that the quality of their adjacent shops is quite similar. Therefore, it is very important to be in the same place with similar brands. Because some location strategies are Chr (34) parasitic Chr (34).

Customers who wear clothing stores beside big department stores will be attracted to customers who are attracted by big brands.

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If an enterprise wants to expand its franchise, it must reach the economic scale of the chain, that is to say, the franchisee should be open enough.

Moreover, the continuous charge from headquarters to each franchisee can not be too high.

Therefore, the number of franchisees must be more, and the total fees collected from stores can make headquarters self-sufficient.

However, the number of franchisees can not be excessive.

If the shop is more open and more open, then the business circle of each store will be smaller, which means that the consumers in the business circle will be less and less.

The number of competitors increased, but the consumer market did not increase as the number of stores increased.

At the same time, the consumer of the storefront can not be restricted like the commodity, and the consumers of chain stores can only target people near the store.

If we are to catch some specific consumers in the limited group of consumers, the consumption population will become less.

So, for shops with too many characteristics or unique stores, they are not suitable for opening too many branches.