What Is The Key To Window Display?

The window of a clothing store can be regarded as the eye of a storefront. Customers can understand the clothing store through the window. How to improve the entry rate of customers passing through the shop depends on the display effect of the window. If the display effect is good, it can attract customers who pass by, attract them into the shop and promote their desire to buy, thus improving the sales volume of the clothing store.

Before displaying the window of a clothing store, we first plan the scene of the window, plan the corresponding story plot, and display the goods displayed in line with the style of the brand, reflecting the beauty of life and the sense of reality.

Attention should be paid to the placement of models and props, which is one of the factors that affect the beauty of window displays.

Clothing store window display focuses on features, flagship or promotional products. To understand what I want to promote or promote, what is the product that I can display and how to display the brand image? At the same time, we must do a good job in the display and research of other brands, display the brand superior products in the window, and highlight the personality, connotation and advantages of this brand.

The application of window lighting in clothing store is a small but very important problem. It is best to use crossed lights, because the intensity and range of the cross light are the best, which can effectively display the merchandise.

And style.

The lighting intensity of the shop windows should be about two times the intensity of the lighting in the hall, so that the door and window display of the shop will be very eye-catching.

The intensity of lighting in shops and windows directly affects consumers' entry behavior.

Too long clothing replacement can cause visual fatigue of customers. Too fast replacement can easily cause customers to be dazzled. According to the different conditions and goods, the replacement frequency is the slowest half month, the fastest one week.

However, for the new products in season, it is necessary to display and display according to the specific circumstances to ensure the timeliness and freshness of the display of new windows, which is more conducive to attracting customers into the store.

Because of the influence of store location and light, it is easy to cause.

Glass reflection affects window display.

Display effect, in view of this situation, you can put the spray painted POP poster curtain above the window, according to the external light conditions down or pull up.

On the top of the window can also install some equipment hanging things, so that more reasonable use of window space, display different scenarios and product information.

During the festival, people's flow and sales volume will increase significantly. The activities and promotional information of holidays can be displayed visually and visually through the display window. It can make consumers clear at a glance and effectively inform them of discount sales promotion information, which can enhance the consumer's attention to the brand and the rate of entering shops.