Clothing Shopping Guide: Do You Know About Aesthetic Selling?

Customers buy clothes more easily than salesmen, so customers need more shopping guidance to help. Although customers are consumers, the process of spending money is much happier than the process of making money, but you see which customers are not buying clothes and shopping, they are tired and aching back. Customers need to guide and help each other when shopping, in terms of clothing styles, color selection analysis, clothing wear puzzlement, price measurement and so on. Not every customer is so smart and can grasp this consumption process with ease. Especially in the sense of aesthetics, more than 90% of consumers in China are in the learning stage, otherwise there will be no occupation such as "accompany consultants, clothing collocation teachers" and so on. I wonder if you feel that customers are becoming more and more critical and customers' clothing buying behavior is more difficult to control.

As a daily shopping guide with fixed sales place, if you can't even sell products professionally, what else can you do? Therefore, from this perspective, the aesthetic selling method is also a necessary professional skill for clothing shopping guide.

In the future development of the industry, the use of such skills will become a norm in the clothing sales industry.

Customers often encounter some perplexities when buying clothing styles: for example, how to match the clothing styles with the clothes in the wardrobe in the home, what styles should be chosen in the wardrobe styles, the opposite styles of new styles and customer dress styles, how to do the modification of body styles, how to get the shape modification, how to buy clothes and how to match them in different occasions, and so on, and so on, almost everyone has more or less mood feelings when buying clothes; when the above puzzles are not solved, naturally, they will not make the purchase decisions easily, and the answers to customers' puzzles are the Vocational skills that clothing salesmen should focus on.

And decide the profitability of a shop is often the 80% of the product style, and some people said: no sales guide will only sell 20% of the shop style, and will sell the shopping guide will sell 80% of the shop style, this is because the shopping guide always likes to recommend the good selling 20% of the style.

The purpose of selling is to maximize the sales of the 80% clothing styles by coping with the confusion of customers in buying clothes.

If you have such confusion in your daily work, you may wish to adopt the aesthetic selling method:

Customers do not know what clothes are suitable for themselves.

Although there are products atlas, but always can not tell where is beautiful.

The style of the clothes is beautiful, but the turnover is very low.

I don't know how to make joint sales through combination.

For example, customers can browse the clothing items in the store. The shopping guide can carefully observe the style of customers' attention and the length of fixation time, such as finding that they have always been concerned about sweaters, and when customers are almost shopping in the store, the shopping guide will actively communicate with customers.

Adopting aesthetic style

Product recommendation: Hello, you see this sweater, from the color above, light blue system can best reflect the understated style, while blue is this year's wild color.

In terms of style, this sweater is popular this year.

It can mix with jeans, wrinkle skirts, pencil pants and so on. Beside this line, soft and exquisite style, it can embody elegant temperament.

In addition, we have a relatively simple style. Although the style has no characteristics, but because the style is concise, it is not easy to be out of date. So it doesn't matter if you choose clothes, it makes people feel more dignified. I don't know what kind of feeling you want today.