Location Selection Of Clothing Retailing Industry

For clothing retailing, location is the key to winning.

The retail trade is a well regulated jargon, "three main points of retail: location, location, or location".

The quality of the location is the first factor in the retail industry, especially in the apparel retailing industry.

Generally speaking, good shops have some common characteristics, such as:

(1) urban central area.

Generally speaking, this area is also a commercial center and downtown area. Its business activities are frequent and its business atmosphere is good.

Such a shop is the so-called "land of every inch of land".

For the clothing industry, the urban central area

The renewal is very fast. If the commodity flow is slow, it may be out of fashion before the dress is sold. This is the unfavorable side of the pavement in the urban central area.

(2) high density residential areas.

The population of the residential area is relatively concentrated and the population density is relatively high.

Generally, consumers in such areas are confused, with people of all ages and social strata.

No matter what style or type of clothing it sells, there will be a certain customer base.

But the coastal cities, especially Shanghai, have already seen the phenomenon of different levels of consumers in different residential areas. It is necessary to divide the different residential areas of the city according to the scope of the zip code.

These researches have important reference value for the segmentation of clothing market and the location of sale after the location of clothing market.

(3) areas with convenient pportation.

The pportation is convenient.

The first condition for shopping.

Generally speaking, if there is a bus stop near the store, or the customer's walking time is 15 minutes on the pavement, it is worth considering.

It is also a good location for retail outlets, especially for more important pit locations, such as bus stops outside the subway.

(4) the area where the market is established.

about

Such shopping commodities, if they can be concentrated in the lots or blocks of their peers, are more conducive to business.

Because there are many shops that run similar products, customers can have more opportunities to compare and choose here.

For example, Shanghai's Town God's Temple, Beijing's Xidan, Xinjiekou, Chongqing's Monument for Liberation and so on, because of cluster effect, business is mostly good.

Because in the current clothing market, from the consumer's point of view, when clothing consumers face many kinds of clothing supply and have many choices, they fully show their desire to express their individuality through clothing. These consumers often take evasive attitude towards the clothing market.

From the point of view of clothing producers and sellers, when market supply exceeds demand, enterprises consider their own interests to choose one or more kinds of consumers from the whole clothing market as their target market, and concentrate their manpower, financial resources, material resources and other factors to coordinate the production, supply and marketing activities of enterprises, so as to maximize the satisfaction of consumers in the target market chosen by enterprises so as to make profits.