Do Different Clothing Business According To The Location Of The Store.

What kind of location should be chosen, what kind of location to open a clothing store, and choose the right product to sell.

In short, do the right business at the right place.

Today we are going to talk about what store locations are suitable for clothing stores.

The business of the old residential areas and the boutiques is generally not good. If you are a single female fashion shop, if you are in the first place, if you consider such a store as a fashion shop, you have to consider whether you have the advantage.

It's a good choice to make a low-grade foreign trade store, but it is noted that most of the shops that sell cheap foreign trade goods are mostly chain stores, so as to achieve large-scale procurement.

Therefore, we must consider the price advantage when purchasing.

New

The occupancy rate is relatively high, and the popularity has been formed. Generally, there are more young people in this type of community, most of them are office workers.

White collar.

Besides, the surrounding environment is also important.

Relatively strong, such a lot is more suitable for opening a fashion women's clothing store.

The decoration must have affinity to the service, the price is moderate, and the key is that the quality of the goods is better and the business of repeat customers is good.

High grade office area, in general, this kind of place is very expensive for the facade of the street, because the customer group is very concentrated, so the sale of a single piece of distinctive clothing is better, will not crash.

Customers have a high return rate, high quality requirements, relatively low sensitivity to price, and the disadvantage is that they are small and can only do business with frequent customers. Therefore, they can not have too much stock, so it is very important to enter new products in time.

In the busy commercial district, the rent is relatively high. If you have enough funds to support it, you have to assess whether you can earn the rent.

According to my experience, if these areas are to find a facade, they must not be big or small. 10 square meters will be enough. The small shops are relatively convenient to shop and easy to gather popularity.

Buyers of this lot usually get together. Where the people go, where the 10 square meter store is running, it is not necessarily worse than the big shop.

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Once you decide to open a shop, you must conduct a comprehensive survey of the selected locations and understand the population density, traffic conditions and so on.

Site selection is very particular. Generally, we should master the following 10 details.

1. convenient pportation.

Shops are located near the main station, or within a distance of 20 minutes' walk.

Choosing which side is more conducive to business, it is necessary to observe pedestrian flow on both sides of the road and take the side with more pedestrians as the best.

2. close to the places where people gather.

Such as theaters, cinemas, parks and other entertainment places, or nearby factories or offices, it can attract pedestrians and pedestrians. On the other hand, it is easy for customers to remember the location of the store, and the customers who have been introduced to others will be easier to guide.

3. choose a place where population growth is faster.

The development of enterprises, residential areas and municipal government will bring more customers to the store and make it more potential in business.

4., choose one side with fewer cross streets or obstacles.

Many times, pedestrians want to cross the road, so they concentrate on avoiding vehicles or other pedestrians and pedestrians, ignoring the shops on one side.

5. select the area that spontaneously forms certain market.

In a long-term operation, a market in some street will spontaneously form a "centralized market" for the sale of certain commodities. It has proved that for those shops that run durable goods, they can attract customers if they can concentrate on a certain location or block.

Because people think of this place when they think of buying something.

6. choose addresses based on business content.

Different types of goods are sold in stores, and their requirements for store locations are different.

Some shops require large areas such as clothing stores and small supermarkets, but not all shops are suitable for people in crowded places, such as health care stores and elderly service centers, which are suitable for remote and quiet places.

7., we must have a sense of "big money".

That is, the clothing store is located near a famous chain store or brand store, or even beside it.

It is adjacent to supermarkets, shopping malls, restaurants, 24 hour drugstores, coffee shops, tea art galleries, bars, schools, banks, post offices, laundries, printing shops, community service centers, community cultural and sports activities centers, etc.

For example, if you want to manage food, you shop in McDonald's and KFC.

Because these famous western fast food restaurants have done a lot of careful market research before choosing the store. After opening them, they can not only save time and energy, but also use their brand effect to pick up some customers.

8. located in the streets of the business center.

Eastward and eastward, it is best to sit south facing the street; north-south to the street is best to go west to East and to the northwest corner at the crossroads as far as possible.

In addition, the fork road is a good place; it is not advisable to open shop on the slope road; the level of the road surface and the shop floor can not be too different.

9., we should choose a storefront with advertising space.

Some stores have no independent facade, and they naturally lose their independent advertising space before the shops. They also make you lose the "marketing" wisdom in front of the store.

10. choose the location from cold to hot.

Instead of choosing a business location that is now favored by businesses, it is better to choose the streets or urban areas that are not hot from the cold in the near future.