Teach Your Brand Women'S Dress Shop Location Skills

There are many moving places in the brand women's clothing store, so it is more important for entrepreneurs to stop being able to become a good business opportunity in the process of becoming rich. But how do you know about it? When you run a brand women's franchise store, the management skills and the problems you will encounter in the process of operation are the concerns of every investor. How to choose the location and location of the brand is the top priority.

Franchised stores are built in areas with frequent commercial activities.

In downtown areas, business activities are frequent, and turnover is bound to be higher.

Such a shop is called "an inch of gold land". Of course, there are also people called "golden lots". There are individual, especially prosperous commercial areas, which are also called "Diamond lots".

In this area, the logistics is fast. For the clothing industry, the fashion of women's clothing is changing rapidly. If the goods flow slowly, they may be out of fashion before they are sold. Therefore, the area with frequent commercial activities is a perfect location for choosing the location of the clothing store.

At the same time, the demand for brand is also high. It is difficult to attract consumers without a well-known brand.

Such as theaters, cinemas and other entertainment venues, sometimes attract those.

Many people came to pick up the shop when they stroll around the store.

Fast fashion clothing is popular and has many styles, and most of the entertainment venues are young people. They are very fashionable in fashion. Therefore, opening up a fashionable clothing store in these places will attract a large number of young customers who are catching up with fashion.

For clothing items, if you can focus on a lot or block, you can attract customers.

Because there are many shops that run similar products, customers can have more opportunities to compare them here.

For example, a street in Chengdu's coconda alley is a gathering place for high-end clothing in Chengdu. The business is quite hot. East ERON street is a leather street. When the weather turns cold or the cold winter is coming, people who choose to buy leather clothes will come here and do business.

Whether the brand franchisee will have a good command of business skills is directly related to the success of the future. The successful start of women's clothing stores needs the help of these contents, so operators must absorb these practical knowledge in time.

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Once you decide to open a shop, you must conduct a comprehensive survey of the selected locations and understand the population density, traffic conditions and so on.

Site selection is very particular. Generally, we should master the following 10 details.

1. convenient pportation.

Shops are located near the main station, or within a distance of 20 minutes' walk.

Choosing which side is more conducive to business, it is necessary to observe pedestrian flow on both sides of the road and take the side with more pedestrians as the best.

2. close to the places where people gather.

Such as theaters, cinemas, parks and other entertainment places, or nearby factories or offices, it can attract pedestrians and pedestrians. On the other hand, it is easy for customers to remember the location of the store, and the customers who have been introduced to others will be easier to guide.

3. choose a place where population growth is faster.

The development of enterprises, residential areas and municipal government will bring more customers to the store and make it more potential in business.

4., choose one side with fewer cross streets or obstacles.

Many times, pedestrians want to cross the road, so they concentrate on avoiding vehicles or other pedestrians and pedestrians, ignoring the shops on one side.

5. select the area that spontaneously forms certain market.

In a long-term operation, a market in some street will spontaneously form a "centralized market" for the sale of certain commodities. It has proved that for those shops that run durable goods, they can attract customers if they can concentrate on a certain location or block.

Because people think of this place when they think of buying something.

6. choose addresses based on business content.

Different types of goods are sold in stores, and their requirements for store locations are different.

Some shops require large areas such as clothing stores and small supermarkets, but not all shops are suitable for people in crowded places, such as health care stores and elderly service centers, which are suitable for remote and quiet places.

7., we must have a sense of "big money".

That is, the clothing store is located near a famous chain store or brand store, or even beside it.

It is adjacent to supermarkets, shopping malls, restaurants, 24 hour drugstores, coffee shops, tea art galleries, bars, schools, banks, post offices, laundries, printing shops, community service centers, community cultural and sports activities centers, etc.

For example, if you want to manage food, you shop in McDonald's and KFC.

Because these famous western fast food restaurants have done a lot of careful market research before choosing the store. After opening them, they can not only save time and energy, but also use their brand effect to pick up some customers.

8. located in the streets of the business center.

Eastward and eastward, it is best to sit south facing the street; north-south to the street is best to go west to East and to the northwest corner at the crossroads as far as possible.

In addition, the fork road is a good place; it is not advisable to open shop on the slope road; the level of the road surface and the shop floor can not be too different.

9., we should choose a storefront with advertising space.

Some stores have no independent facade, and they naturally lose their independent advertising space before the shops. They also make you lose the "marketing" wisdom in front of the store.

10. choose the location from cold to hot.

Instead of choosing a business location that is now favored by businesses, it is better to choose the streets or urban areas that are not hot from the cold in the near future.