The Role Of Clothing Store Layout And Display

The beauty of peacocks lies in the opening of the screen; the beauty of clothing lies in the display.

Effective and reasonable shop layout and clothing display can properly show the characteristics, texture and concept of clothing, so that the whole terminal is full of vitality, and add luster to your brand.

A good layout and a good combination of lighting, apparatus and promotional materials can make the product's optical fiber, texture and exquisite features embody, enhance customer's desire to purchase, and enhance.

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Reasonable and effective

And display, can give the product specific brand culture and image connotation, and deepen consumer's impression and trust to the brand, so as to increase the added value of the product, so that the company can get higher profits and enhance the competitiveness of the enterprise.

Good layout and presentation are conducive to maintaining the reputation of merchants, enabling consumers to feel the commodity information in an all-round way, increasing the impression of products and forming potential profits.

At the same time, terminal stores

It also represents the image of the whole enterprise from side to side. The peacock will open up, and consumers will remember it in their hearts, so as to lay a good foundation for sustainable development.

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Urban people are tired of business and political circles, and their physical and mental exhaustion is self-evident.

Under the condition that the store area is large, the clothing brand can set up the rest area skillfully to create a shopping paradise for customers.

Among them, a sophisticated bar, several bottles of high-end wine, 35 connected notebooks and magazines full of leisure and fashion can completely ease the tension of customers.

At the same time, ingenious setting of the rest area can also make the different styles of clothes invisible, and during the rest time, customers can appreciate the advertisements and publicity brochures of the terminals so as to achieve the goal of killing two birds with one stone.

The window is the information window of the brand. Every season's fashionable money can display simple clothing display through the window, in order to achieve the purpose of attracting past customers.

Among them, the design of window should be done:

A selects representative styles for display, and the selected garments should represent the overall style of the brand.

B seize the visual focus of customers to form a three-dimensional communication mode.

C window clothing display should not be too complicated, simple and clear to maximize utility.

D pay attention to blank, in order to highlight the main character of clothing.

E tagging the price, so that customers can quickly understand the brand's grades and positioning.

F skillfully uses artificial light to render product characteristics.

G uses multimedia to enable customers to be stimulated by vision and hearing.

H keep window hygiene clean and spotless.

The key to store marketing is to display products in a comprehensive and effective way and prolong customer stay in the store.

Therefore, in the design of stores, we should first consider how to maximize the display of goods, and make the goods form a double encirclement of customers' psychology and sight, thus enabling them to complete the purchase process.

Generally speaking, the main route for customers to browse is the main passageway in the store.

Large shops are often circular or well shaped; small shops are L or reverse Y.

Among them, the hot sale and popular money should be placed on the shelf of the main channel so that the customers can easily see and touch.

As for the auxiliary passageway, it is usually guided by the main channel, which is used to arrange auxiliary and general commodities. The specific plan is generally decided by the demand and spatial characteristics of the shop itself.

The collection channel should be placed in the tail of the main channel. At the same time, we should focus on the publicity of VI, such as LOGO, spokesperson and other brand logo.

The importance of light for product display can be imagined.

For the display of clothing stores, the role of light is much more than simply illuminating objects and satisfying people's visual function needs. It should also be a guarantee for creating space, rendering atmosphere and pursuing a perfect visual image.

Natural light will change with time, so we should conduct preliminary lighting survey when designing the store layout, so that the light can be scanned with different periods of time near the store door and the front of the store with the sun's running, so as to attract customers.

Compared with natural light, artificial illumination can achieve the same effect.

Among them, artificial lighting should be designed in the following three ways: