Fat Clothing Stores Should Be Opened In Residential Areas.

Site selection is the key to a fat people franchise.

Fat people can hardly buy clothes, so they will not hesitate to pay the bill as long as they find the right style.

What kind of geographical location can be called a good shop site? This is a specific problem.

fat people

It's a headache. Fat people want to buy some grades.

It is even more difficult.

For this reason, a brand shop in the three Wall Road residential area of Taiyuan City, which sells super large clothing, has just opened a lot of customers.

When the reporter walked into the small shop with an area of only more than 20 square meters, some of the fatter ladies were choosing clothes. "Can I wear this style?" in the face of a woman's inquiry, the boss did not hesitate to tell her, "no problem, our largest waist size is three feet six."

On the wall of the shop is a banner with a waist 2.4 to 3.6 feet.

The boss told reporters that the agency is a middle and high-end brand named "fat X", priced at between two hundred or three hundred yuan.

Think of

Fat people wear their clothes from their own personal experience. "There are a lot of fat women around me who often worry about buying clothes. Most good brands don't have the size of fat people.

Later, I saw the quality and style of the brand were good, so I started a shop myself.

Let the boss happy, because the small shop is located in the residential area, coupled with accurate positioning, since opening up customers have been constantly, a lot of people to introduce relatives and friends to buy clothes here, "this shop repeat customers are very important, so our source and service must keep up with, let the beauty of fat women come here to buy."

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Classification of cities: in large scale chain operations, whether to enter a city or how to enter a city is the first problem.

In traditional practice, we usually look at per capita income, urban development and so on.

Ignoring a macro premise, the type of city.

Now let me briefly talk about:

Cities can be roughly divided into 3 categories: industrialized cities, pport hub cities, and mixed cities.

1. industrialized city: it is a single functional city developed from modern industrial civilization.

A small population is mostly the employees and family members of one or several large enterprises.

According to their industrial projects, this city can be categorized as: Mining Cities (such as Daqing, Karamay, Fushun, etc.), heavy industrial cities (such as Anshan, Benxi), light industrial cities (e.g. Dongguan, Panyu, etc.), and in the 80s, electronic and high-tech industrial cities came out, but they all attached to large cities and belonged to the satellite city.

2. traffic hub cities: generally, these cities are produced by two factors: geographical location and administrative division.

Their construction time is very early, most of them have a history of 100 years, and they are the distribution center of commodities and information.

We also classify them: the door type (the necessary place to enter a certain area: Mountain customs), the cross type (several traffic routes crossing: Wuhan, Zhengzhou), the port type (a major port or inland port: Dalian, Qinhuangdao), the regional core type (the core city of a region: Shenyang, Xi'an).

3. hybrid: two kinds of urban function mix, many of which are influenced by government policies.

Often become a large city or city group.

We can also categorize them as: industrial central cities (relying on the industrial satellite towns or parks around them, giving full play to the advantages of their pport hub: Shenzhen) and the economic and trade center cities (relying on their economic and trade advantages in hardware and software), vigorously developing new industrial parks and industrial satellite cities: Shanghai, Beijing, and administrative central cities.