Site Selection Skills For Men'S Clothing Shops

Many people do not attach much importance to the site selection, which leads to the eventual demise of shops. If there is no suitable store, do not choose one. Because blind entry, sales performance is not high, and ultimately failure.

What are the siting options?

Although it is also a bustling commercial street, the shops in the East Fourth area are mainly about 25-30 year old white-collar women. Their products are of good quality and high prices. While the customers in Xidan are younger, they choose clothes to pay more attention to styles, and are not too fussy about the details of fabrics and workmanship.

This is to pay attention to the concept of "business circle".

Generally speaking, the sales scope of clothing stores usually has certain geographical boundaries, that is, relatively stable business circles.

Due to the differences in commodity, pportation factor, geographical location and scale of operation, different clothing stores are quite different in size and business circle form.

Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to formulate market development strategies.

If you like it

If you can't find the right store, you can try to share it with others.

This will save not only rent, but also the two industries under the same roof.

If the attributes are identical and the products can complement each other, they will be able to complement each other.

Such as jewelry and clothing stores, bags and clothing stores, or underwear and clothing stores, etc., are suitable for "matching" business projects.

So, excellent.

What are the characteristics of store addresses?

(1) the urban central area is generally a commercial center and downtown area, with frequent commercial activities and better operating atmosphere.

Such a shop is the so-called "land of every inch of land".

(2) high density residential areas, the population of the residential areas is relatively concentrated, and the population density is relatively high.

In such areas, consumers are confused at all levels, and people of all ages and social strata have.

No matter what style or type of clothing it sells, there will be a certain customer base.

(3) convenient pportation is the most important condition for consumers to purchase.

Generally speaking, if there is a bus stop near the store, or the customer's walking time is 15 minutes on the pavement, it is worth considering.

(4) in the area where the market is established, it will be more conducive to the operation of clothing items, such as purchasing commodities, if they can be concentrated in the neighborhoods or blocks of their peers.