Site Selection Techniques For Clothing Shops

It's a good way to make money for a clothing business. Brand is the key. Choosing the right brand can lead to fewer detours.

But what's the most important thing about opening a shop? Of course, it's the site selection, the address selection is right, the source of tourists keeps coming!

First of all, you have to know where people are going, not just there. You can spend some time calculating the crowd in the morning, afternoon and evening in the area of interest, calculating the number of people entering the shops, and finding out the proportion of the workers, students and housewives in the neighborhood, and at least at the Ping Yue and the weekends, to know the distribution of the crowd.

The second step is to inspect the surrounding environment first, and then observe them in two ways. First, businessmen's perspective: what signs do they show that the location can create performance? Secondly, from the perspective of businessmen.

Angle: will you go shopping in this place? There are some cool corners in the golden area. There are also hot spots in the secondary business circle. The most taboo place to find is to see others succeed, so they want to replicate a store next door, unless you are confident of making your own difference.

In addition, pay attention to whether the competitors in the diagonal or not far away will take away your business? Are you able to take steps to intercept customers on the customer's action path? Always pay attention to the position of your opponent and find a place to fight against it. You must maintain your status. Otherwise, the business will also be on the low side in the downwind of the same nature store.

Franchisees will think that the store next to each other is its own.

It is also quite similar, so it is very important to be in the same place with similar brands, because some location strategies are "parasitic".

Customers can be attracted to customers who are attracted by big brands by setting up clothing stores beside the big department stores and opening up vigor restaurants beside the senior supermarkets.

In addition, if you can meet some quality neighbors like video rental shops or dry cleaners, it will be better, because these stores have the opportunity of "two visits". People will send clothes to wash, and they will come back again every few days. Post offices and supermarkets are also easy to use.