What Should We Pay Attention To In Store Design?
Decoration, often seen in many people's eyes, is very familiar with this word.
For most of the decorations, people may love and hate, but love can make their home more warm, beautiful and have their own style.
And hate is the trouble of decoration and intolerance.
Any invariable decoration must be counterproductive. The following points are only a function of throwing bricks and jade. There will be many difficulties and difficulties in the decoration, such as the quality of the FireBoard, the layout and brightness of the lamp, whether it is warm or cold or empty.
So here, to give you some basic knowledge and attention in the decoration.
I hope it will help and guide you all.
1, shop design attention shop front door.
What kind of corporate image is the customer, what products are sold in the store, and customers tell customers the first time.
There are probably two parts in the door, one is the design part, and the other is the color and size ratio. It is considered whether the color matching with the brand image design requirements of the enterprise is coordinated, whether the relationship between the logo and the door size is coordinated; the other part is the material part, and the simple spray painting is the act of the small company.
2, shop
Design
Pay attention to the facade and store passageway.
Using glass doors, glass windows to enhance perspective, open doors are easy to attract customers. The main passageway in the store should not be narrow enough to allow customers to enter the main channel.
3, store design attention classification pattern.
Product classification and partition display is the focus of the layout. The location and layout of each area and the comfort level of customers will affect the customers' psychology.
Shanghai's storefront design thinks that a good pattern will make customers feel comfortable and feel closer to the product. In the store, the design of the merchandise area, the negotiation area and the image exhibition area will be well designed in a sub regional pattern, so that customers can enjoy the feeling and invest more in order to promote purchasing power.
4, shop decoration design attention to the exhibition board
scale
。
We should try our best to satisfy the customers' vision and do not blindly pursue more samples.
Apart from that, the design of the display panel should match the height dimensions to enhance the customer's appreciation of the comparability of the goods.
5, store design pay attention to store color.
Decorate color should pay attention to coordination with curtain, try to use easy to match with the curtains of light tones, avoid making noises.
Personalized color will make you more different from other stores, so that the store is more prominent and attractive.
If the main color of the brand is properly applied to the storefront, it can also fully reflect the inherent quality and culture of the brand, which will be more practical and convenient.
6.
Store design
Pay attention to lighting and lamps.
Lighting and lamps are oriented towards light based on the principle of ergonomics. Therefore, the light and shade of each area should be reasonably arranged, just like the decoration of Shanghai restaurants, to guide customers to eat and buy.
In addition, the lights between the regions should be separately controlled as far as possible, so as to achieve energy saving, electricity saving and cost saving. Lamps and lanterns are mainly based on energy saving lamps.
7, store design pays attention to corporate image background and POP advertising location.
All the patterns are set down. Don't forget to leave a little bit of position for POP advertising. It can be on the corner, on the side of the negotiation area, or on the idle corner.
The image background is best placed in the middle location of the shop entrance, highlighting the corporate image, so that customers feel more respected.
Therefore, the overall image of the product will be more comprehensive and more attractive.
8, shop design attention to decoration construction team.
Without fine workmanship, good material is useless.
Shop hardware decoration must be done in accordance with the requirements of home decoration, so that customers can immerse themselves in the scene, and feel that the corporate image of decoration is exquisite and elegant, and has done a good publicity.
Also pay attention to the details of the decoration.
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