Underwear Store Practical Location Strategy

Open underwear store to analyze the economic level and business area of the city. chr (34) Schr (34) city is a common aspect of economic level, with a monthly income of around 1000 yuan, which belongs to the usual city of consumption. First, we need to check the operating environment and competitors.

1. The best place to wear underwear is to close the South China Sea and Chaoshan two major underwear production bases. There are more underwear shops in the city, and 20 low-grade underwear shops. There are more brands, such as Midea, oslan, Xia Daifang, Jia Shifang, and so on. Among them, there are two XX and XX tangible counters, and the other brands are multi store images.

2, there are two prosperous sections in the city, one of which is mainly low-grade goods, the other is a boutique store. There are mainly franchised stores such as dream, beautiful world, dragon, Jordan, red dragonfly and so on.

3, the street underwear franchise shops to rent 30 square yuan of 3000 yuan / month, 18 square of 2000 yuan / month.

4. There is an underwear brand store located on the street. The image is good, and the store is more partial.

Business was better at the beginning, but later business was poor, single brand monopoly and fewer customers.

There are two low-grade underwear shops, no decoration, and sell brand goods, mainly selling low-grade goods to earn money, gross margin is around 20%.

Analysis:

1, consider

In order to reduce the rent, reduce the cost, and reduce the area of the underwear shop, we decided to rent 18 square shops first.

2, there are two prosperous areas, but the brand must be on the street.

It is only in this street to find a shop to have a business atmosphere.

3, must be

A lingerie shop to open stores is suitable for local conditions, because the risk of a Monopoly brand is large.

To cover the second tier, three line brand, seamless underwear, household clothes, socks and so on.

Related links:

For many new sellers, it is very necessary to master a sales skill, because sellers gather on the Internet and buyers have a wide choice.

The first consideration for many buyers is the price, whether it is affordable or not, three goods.

If you want to beat other sellers, attract buyers and get a deal, you must have a good sales strategy and make proper use of sales skills.

Many new sellers, because there is no credit value, just opening stores will lower their prices and attract customers to buy.

This is also a sales skill, but the effect is not very big, many new sellers are well aware of it.

Why did the buyer not buy it after the price was cut directly? The smart news software analyzed the following reasons: because the new seller has no credit value and the price is ridiculous, the quality of the product is still questionable, so buyers prefer to spend more money on a safe and secure way.

Therefore, it is not recommended for new sellers to reduce sales.

Direct sale is another danger. In the short term, you may get a certain turnover, but the low profit you get can not maintain normal expenses and homework.

At this point, if you want to raise the price to improve, you will fail.

Because buyers are accustomed to your price cuts, once they increase their prices, they will choose other sellers to shop, so the volume of pactions will decrease.

How can the new seller win the buyer and get the volume? Indirect sale is a good selling skill.

What is indirect price reduction? That is, sales techniques such as promotion, discount and gift.

The specific way is to increase sales through activities.

You can write a new store opening and promotional activities in the bulletin board, such as the purchase.

It can be bought three to one, full 100 to 10, buy three packets, etc. etc., you can play freely, the purpose is only one, attract the eye of the consumer, get sales by preferential treatment.

Sales skills are varied, people want to come out, move your brain, you will feel your sales skills.

This article summarizes the following commonly used sales techniques:

Take part in the one dollar shoot, put more quality and reliable items.

The purpose is not to make profits, but to advertise.

In order to let more buyers know your product, your store will drive the sale of other products.

But everything depends on your own strength.

After winning the lottery, you will have the opportunity to draw the lottery.

Of course, your prizes must be attractive, the awards should be set more, the rules must be simple, fair, fair and open.

We should seize the eyeballs and promote product sales.

To send a red envelope, we certainly need to make use of all kinds of functions of Alipay. Red envelopes are a good choice. You can make the gift rules and rules of the red bags flexibly according to the profits of the baby. It is also a sales skill, which can increase sales volume. There is another advantage that the red packets have a useful time limit, so it can promote customers to buy again in the short term. It is a way to increase repeat customers.