The Location Of Clothing Monopoly Is Not Desirable.
The location of clothing stores should be carefully chosen and the geomantic omen with strong strength should be chosen. However, location selection of clothing stores is often carried out by clouds and clouds, not only superstition but also blind choice.
Here are some misconceptions about the location of clothing stores. These are undesirable. If you want to open a store successfully, you must not be careful about these erroneous zones.
"Non geomantic treasures do not marry" is a common mentality existing in the location of manufacturers' stores.
As we all know, the expensive rent in the prime location and the pressure brought by intense competition are not acceptable to the general stores.
In addition to considering the promotion role of the shop site to sales volume, we should also evaluate its impact on brand image.
In order to ensure that brand image is not damaged, manufacturers are
Exclusive shop
The location should also emphasize the sanitation, cleanliness and beauty of the surrounding environment.
Excessive concentration often results in market saturation.
Sometimes, many similar stores located in the same business district seem to be doing well in business, and have actually reached a competitive balance.
critical point
。
When a new store is added, the market is over saturated, resulting in a lack of money. All of the original money has started to lose money.
Each region has its own overall commercial network layout.
The location of the dislocation and the trend of the trend are often not supported by the macro policy and the promotion of the environment.
For exclusive stores, apart from considering the overall volume of passenger traffic, we should further analyze the effectiveness of passenger flow.
It is a misunderstanding of the business circle that the crowded and bustling place is a good business circle.
It is not necessarily a good thing to do business and become a market.
Skillfully borrowing the opponent's potential can often play a positive role in promoting sales.
Shop recruitment
These common advertising props have an important role to play in the sale of exclusive stores. The proper use of these props can play a 42 role.
When choosing a site, it is best to know whether the doors and windows can be converted to the floor type large glass structure, and whether the local government has any special requirements for store recruitment and suspension.
Nowadays, consumers are becoming more and more critical. They attach more importance to the improvement of shopping facilities and the public utilities.
Franchised stores must take these factors into consideration, otherwise customers will be reluctant to patronize them.
In the location examination, the consumers' purchasing habits should be thoroughly investigated. Although many operators have worked hard in positioning and business circle analysis, they can only end up by considering the consumption characteristics of consumers.
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