Win At The Starting Line, Do Not Blindly Choose Shop Location.
Many entrepreneurs will feel that it is easy to open shop and keep shop difficult. Why did they take the first step without careful consideration? Yes, the site is not clear, and it is lost at the starting line. Then there will be a vicious circle in the follow-up work.
So we summed up several ways of store management.
First, open channels to find shops.
Many entrepreneurs like to understand shop information through newspaper advertisements, housing agencies, real estate fairs and the Internet.
In fact, there is a "2:8 rule" in the shops market, that is, only 20% of the total number of public rental information shops is covered, while 80% of them are covered by private pfers.
Therefore, we must open up channels for the shops and manage them together.
Two, "passenger flow" is "money flow".
Shop location must pay attention to the flow of people around, traffic conditions and surrounding residents and units.
For the entrepreneurs who run the business, "
passenger flow
"Money flow". Do not choose to be in remote areas for fear of competition.
In fact, the business district shops are more concentrated, but it helps to accumulate popularity, but we should pay attention to the problem of dislocation.
Three, the location should be forward-looking.
Not all "gold markets" are certain.
make money
Sometimes, when the municipal planning changes, the busy area may become a lonely place.
Therefore, entrepreneurs should take a far sighted view of location and know more about the future development of the region.
In addition to municipal planning, we should also pay attention to the future competition in the area.
Four, pay attention to
rent
Cost performance.
Different geographical environment, traffic conditions, the structure of the storefront, the rent will be very different, sometimes even more than a dozen times.
For entrepreneurs, we should not just look at the superficial price, but also consider the cost performance of rents.
For example, the monthly income of a restaurant with a monthly income of about 20 thousand yuan will be 3000 yuan -5000 yuan, which can guarantee a certain gross profit margin.
Five, the "group rent" method is economical and practical.
At present, more than a dozen square meters of small shops are very popular, so the rents increase, while the one hundred or two hundred square meters of large shops are declining due to sluggish rental.
Under such circumstances, it is suggested that a few entrepreneurs should lower the price of the large shops under group leasing, and then divide them into smaller ones.
Related links:
Internet marketing is the first element in the children's clothing industry. Every day, newspapers, televisions, and various kinds of conferences give us a feast for the eyes. At the same time, it also makes our living space no longer tranquil. Children's wear is more of a variety of advertisements, star performances, these techniques are often used in our clothing, but we have no idea. Now, Internet is also a hot market. How to do well in this market and do well in our children's clothing brand agency's effective network marketing is indeed our weak link.
Think about it, how many people do you remember in the advertisements in the media? And who can really lead the trend in those conferences? As we do in the clothing industry, of course, we know that the current situation is that Chr (34) brand wins and image is king Chr (34) has become the trend of the times.
Brand has become the only way to win in the market, and effective network marketing is a powerful means to create brand.
How to make use of this piece has become a private place for pioneers to explore.
For this, I have a point of view:
1, when positioning and subdividing the market, we also need to make personalized clothing, and through our own enterprises in the clothing business, we find that the brand is of course the first element, and personalized service is also a large proportion in the current market.
This is also a case, I will not say much.
Think about it, how many people do you remember in the advertisements in the media? And who can really lead the trend in those conferences? As we do in the clothing industry, of course, we know that the current situation is that Chr (34) brand wins and image is king Chr (34) has become the trend of the times.
Brand has become the only way to win in the market, and effective network marketing is a powerful means to create brand.
How to make use of this piece has become a private place for pioneers to explore.
For this, I have a point of view:
2, do a good job of positioning, and peer service.
In the pformation of benefit oriented enterprises, we have to do a good job of finding a piece of services, and serve the target. What kind of service can we do? This can be seen in a case that is Chr (34) ONLYchr (34). I recommend you to take a look. This case is worth pondering.
3, for brand marketing, we can first give this piece to the new competitive enterprises who are good at making effective network marketing, and use their experience to help us open up the obstacles on the Internet.
This is done well. One aspect can increase the sales volume of the brand in terms of traffic volume and sales volume.
So outsourcing is also a good choice. If it goes, it can cooperate to cultivate talents of its own company.
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