Entrepreneurship: E-Commerce Is A Double-Edged Sword.

E-commerce information is fast, wide range, complex and diverse consumer groups, the same commodity consumers can easily get the accurate information of cost-effective, so the advantage of selling product products is the price problem, quality or brand is fundamentally different from the ground sales, the same product, the same product.

Or, at the same price, consumers can buy locally. Why waste time and trouble running to buy the same thing on the Internet? So the price factor is very important in improving sales volume. If the cost of goods purchase is high, there will be no price advantage in the fierce competition, which will naturally affect the sales performance.

In fact,

Most of them still make profits on the basis of price differentials.

Product profit comes from the gap: the above is the cost price, the next is the selling price, get the advantage cost price, so as to

Foreshadowing.

So you must have a wide range of information sources.

Careful analysis, or on the pat will be similar products search again, ha ha, you will find that similar products competing more than 1000, and then subdivision, is it found that similar products homogenization is very serious.

Next, start thinking calmly. If your product is homogeneous, where can you get the advantage? Besides, buyers will buy goods online than usual, because buyers are rushing to the price, so prices are often reduced very low, so the profit margins of commodity businesses are reduced, unless you are exclusive, monopolistic sales (such as China Telecom).

But small profits and quick turnover can also give you a "win-win": using the multiplication principle and the information of e-commerce itself is fast and wide, and the way of small profits and quick turnover can bring more buyers, credibility and profits to you.

During the season, most stores are doing the final clearance. Take skin care products as an example: Summer discount on winter care products is very tempting, and autumn clothes are generally not very discounted when they first appear on the market, so now is the best time to break the price and sell it madly.

The purchase of autumn clothing must be based on the actual situation, the plan can not catch up with the change, can not be greedy for a time cheap, and loss of their own, do their best, so far, the party is the best policy.

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Shop location is a long-term investment, which is related to the future of business development.

When the external environment changes, other business factors can be adjusted accordingly to adapt to the changes of the external environment, and once the shop site is determined, it is difficult to change.

Therefore, enterprises must have a vision of development when choosing sites, not only to study the present situation, but also to correctly predict the future.

Because the location of the network is changing all the time: traffic conditions are improving, competition is becoming more and more intense, and the surrounding environment is changing and developing.

For an enterprise, the newly selected shop site should have certain commercial development potential and competitive advantage in the area so as to ensure that it will be profitable in a certain period.

For example, in Japan, with the advantage of its chain group, the Japanese DAE Rong company quickly adjusted the sales revenue of each chain store by taking advantage of the time difference between the 3 months after the purchase of goods, and purchased the land with lower land price in the non-commercial center, built commercial facilities and other real estate, and then sold the real estate to earn the difference after the development of the business and the increase of the land price.

The general supermarket operates mainly on daily necessities, and is restricted by the law of consumers' shopping distance. Consumers are unlikely to run long distances for some daily necessities.

As a result, it is not likely to have a wide mobile customer group like a large department store or a professional large household electrical appliance store, which can only rely mainly on the service of a certain scale of target consumer groups to obtain more stable sales revenue.

Therefore, whether we have a target customer of a certain scale is one of the important factors that should be considered in the choice of supermarket stores.

Municipal Planning and pportation changes can lead to an increase or decrease in customer groups, which is also an important basis for predicting future customer groups.

For example, in the construction of a residential area in a certain area by municipal planning, there will be fewer residents at the beginning of the establishment of residential areas. With the continuous improvement and development of residential facilities and other supporting facilities in residential areas, residents will also increase. It is clear that the establishment of chain store outlets in such areas is inevitable.

Such as new stations, wharves, subway exits, tourist attractions and public indicating facilities can increase consumer groups.

There is no doubt that changes in these external circumstances must be taken into account in the determination of the consumer group.

One of the prerequisites for good shops is to get in and out of open roads.

The smooth traffic not only affects the safety of goods, but also affects the pportation time and pportation cost of Shang Jing.

Generally speaking, it is convenient for the streets concerned with shops, wide roads, free access, and the best stations near the shops.

Because the network is located near the intersection of several stations, it often attracts large numbers of customers to go shopping.

In addition, having a large parking lot in front of a store can often attract distant customers and expand the scope of their business areas, especially for large supermarkets or warehouses.