Versace Chief Designer: What You See On The Street Is Real Fashion

Versace (Versace) recently released the 2015 autumn and winter series of its subsidiary line brand Versus in Shoreditch District, London.

The new series looks a bit dark and black.

And maybe even some silver buttons. If you look at the smoke makeup of Versace group vice president Donatella Versace, you will think you are at the performance of an underground band.

In fact, the inspiration of the new series is indeed from a musician Brett Anderson and his band Suede, the most prosperous English independent rock age.

The British rock player, known as "not able to get goat skin", has a bleak feeling in his voice. He always wears black clothes.

1989 the Versus center has been closed for some time.

In 2005, Versace's CEO thought Versus was too expensive and stopped it in streamlining the plan.

Operation.

It was not until 2009 that Versus was reopened.

Versus, once again launched, has come to a new era, that is, a large proportion of our life has shifted to online.

The strategic focus of the new brand of Versus is very much focused on social media.

Unlike the autumn and winter series, spring and summer series often sell quickly.

So they are rarely promoted through publishing activities.

Such an immediate strategy is important.

It is very understanding that social media has changed the fashion industry.

"Before that, we were always in a relatively closed circle, except that the designer was a reporter.

But fashion is no longer elitist. It is democratic.

The real new things are those you see on the street.

Donatella said in an interview with the guardian.

Donatella Versace knows how to use social media to create topics.

For example, she recently appeared in the Instagram photo of Riccardo Tisci, the design director of Givenchy, and was declared a new model of Givenchy's 2015 autumn and winter advertisement.

Although designers have appeared to be commercials, it is not common for them to act for their competitors.

In 2014, its net profit rose 27% to 26 billion 300 million pounds (about 260 million yuan), and it is preparing to become the next Italian company.

In 2015, it plans to open new stores in Vancouver, Canada and Madrid, Spain, and stores that have been shut down in Japan in the past few years may resume.

At the same time, Versace also tried to find significant breakthroughs in the Americas market this year.

Versus will continue to launch a new series in London next September, when people will be able to see it in London Fashion week.

"I think London is very exciting. It has rich subcultures to talk to each other. I love this.

I am full of energy now. "

She said at the conference.