Vionnet'S New Owner: Goga Ashkenazy

Last December, Goga Ashkenazy, who had a mixed face and pink from head to toe, arrived at JOYCE's flagship store in Hang Lung Plaza, Shanghai, and brought the latest design of the spring and summer series of Vionnet 2015.

The woman who played a lot of roles such as designers, businessmen and celebrities did not care about the cold winter in Shanghai. Her bright attitude was directly reflected in the autumn and winter series of Vionnet. The architecture and nature as the core, geometric structure, three-dimensional cutting and special tulip patterns showed the idyllic spirit of the urban age.

"Tulips often mean spring indoors, though autumn and winter series, but our show is March, and it represents the resurgence.

You can see that there are flowers everywhere in the Vionnet show.

Said Gu Jia.

In July 2013, Goga Ashkenazy, a businesswoman from Kazakhstan, became the new owner of Vionnet's legendary fashion house.

Two months later, Vionnet launched the semi high definition series (Demi-couture), which was released in 2013 during the autumn and winter advanced customization in Paris. This fashion house, which has been depressed for a long time, is fully awakened from the thorny plight of the thorns.

The news of Goga Ashkenazy's acquisition of Vionnet was in an uproar.

People find it difficult to understand: why do we have a wealthy business woman, why do we choose a dismal French old brand? Obviously, this is not just for making money.

Any right

People who know something about history understand the meaning of the name Vionnet.

Madeleine Vione, founder of Paul Poiret and cocoa Chanel, is a great master of design. They have changed the old design tradition of binding women's bodies together, which is a great example of Poiret.

The Bias Cut invented by Madelyn affects a large number of designers, including Azzedine Araya (Azzedine Ala) a, Lssey Miyake, Wakubo Rei and so on.

So far, "oblique cutting" is still regarded as the brand DNA.

2015 spring summer series is integrated.

The most classic "

The combination of Greek pendulum and curve clipping with the appearance of sling socks reveals the evolution of elegance and pragmatism.

In 1988, Arnold Druman (Arnaud de Lummen) bought Vionnet and launched its first fashion show in 2006 after the new century.

Since then, Vionnet has been in a turmoil for several times.

It wasn't until 2013 when he became a creative director of the brand that he bought Vionnet wholly-owned, and the old fashion house finally settled down.

"We all know the status of Vionnet. I didn't expect it to be sold. Is it kidding? It's crazy for me, but I made a very conscious decision to buy it."

"I once lived in Florence for a year and focused on my own writing, and I was looking for the right brand cooperation until I found that Vionnet was looking for partners," he said.

I jumped up and got on the plane, and I sat down with them to sign the memorandum.

I don't need to think more about it and accept the price of the other party unconditionally.