Lining: "Champion" And "Entrepreneur"

Speaking of the influence of athlete's status on his own business, Lining said with great interest: "first of all, let's see what athletes are talking about, because athletes are very extensive. Many people who have participated in sports training, no matter what career they do, this sports career is very helpful to them. No matter in terms of spirit, quality, including their judgement of this society, and the ability to make a decision decision, this athlete's career is very helpful to them."

For Lining himself, this means that "whether I want to do this thing is whether I can achieve it, just like I did as an athlete, to be a champion, to pursue that goal, whether my goal can be realized now, whether it has been realized or is on the way, this is very important. I think I am still pursuing and still working hard."

Apart from the training of athlete's spirit and willpower, Lining's "gymnastics champion" status is considered to have brand effect.

"As an athlete, especially a champion star, in fact, his greatest value is his appeal, his popularity, his influence on the market and family and individuals. First of all, from the perspective of advertising, I think it should be the first choice.

It is to help some other brands, other companies and other agencies to promote advertising, and he will soon realize his value and efficiency.

He does not deny this, but it involves his own business.

Competitive advantages and management capabilities pose a great challenge.

I still remember the dialogue between Lining and Li Jingwei when he deliberated on the idea of sports brand.

"New products will be named after your name."

Said to Lining.

"No, it's self propaganda."

Contrary to Li Jingwei's expectation, Lining rejected his proposal.

"You are a champion to do a business, is another topic, because the champion itself has been successful in some field, maybe he will be more confident, but he may be more confident, and then he can not judge the environment more objectively.

Then a champion, because he is a champion, so when he chooses to do a business or a thing, it may start very high, which is very high starting, including great investment, high expectations, competition may be the most advanced place, high demands on him, and it turns out to be an advantage at once, all of a sudden, too high, maybe a certain disadvantage.

"I also like to promote professional management, although I am an entrepreneur, but I am a champion, too famous, sometimes you will be robbed of the brilliance of your team, so I will go back.

But today, the needs of the company and the social market have changed. I need to come out with more exchanges. "

Lining, who is in charge of the company after returning to the company, still enjoys the feeling of being popular on micro-blog. He feels "cool".