• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Tang Da Feng: Breaking Up Silk Will Become China'S Zara

    2015/5/24 21:07:00 56

    Tang FengBroken SilkZara

    With China's market and manufacturing capabilities, and with the rapid growth of consumers and the demand for design and brand, how likely is it that there will be fast fashion brands like Zara and H&M in China?

    To put it simply, who will become the next Zara?

    We all know that Chinese consumers are already active in the Internet. Just like the most important commercial street in a city, there are always a few brands that sell well and represent the trend.

    When Taobao or Tmall becomes the most important place of consumption, how many chances are there for the emergence of big brands? Will the next Zara be generated here?

    You may never have speculated about the problem of "next Zara" from the point of view of the electricity supplier. But if we choose several criteria: growth rate, sales volume, brand influence and future growth, we can actually come into our field of vision without exception from the network.

    At the beginning of 2015, the "split and silk" which was based on Tmall announced that it would complete the listing by the end of 2016.

    Among them, the annual sales growth of 9 years was 200%. In 2014, sales of cracked goods exceeded 1 billion yuan, of which the proportion of mobile Internet ports contributed 54%.

    The company completed more than 10000 designs and made 5 million 30 thousand garments.

    Customer service

    The number of visitors was 3 million 300 thousand.

    At present, the company has become a group with 7 sub brands and 800 employees.

    Even so, few people still take this with a distinct view.

    Ethnic style

    Distinctive brand and "next"

    Zara

    "Linked together.

    In such a judgement, Zara represents an aesthetic style, while the number of consumers is too narrow.

    In this report, what we want to explore is not aesthetics, but a fast fashion as a mode of production.

    There are 8000-9000 kinds of new varieties in each year. It has a very fast reaction speed. The new cycle is 15 days, which is close to Zara's "15 day myth".

    One of the important points in the retail industry's summary of Zara's successful experience is its process innovation capability (Zara has rarely been interviewed by the New York Times, and how the Zara became the world's largest fashion retailer) described this capability in detail.

    Product has never been a strong point of Zara, otherwise it will not always be criticized as "plagiarism".

    The core of the company is rapid response: responding to the customer's process, the fast running design team and the fast running logistics platform.

    But this is the king of the retail industry. When it comes to talking and e-commerce, there is no such thing as its own store.

    At least not in China.

    So it's interesting to put Zara together with rip and silk. You will see in her interview with founder Tang Dafeng that she talks about the similarities between Zara and crack: how to manage the production line and how to respond quickly to market changes.


    • Related reading

    Lining: No One Is A Champion Forever.

    Industry leader
    |
    2015/5/24 20:58:00
    56

    Exile: John Galiano (John Galliano)

    Industry leader
    |
    2015/5/23 22:50:00
    40

    Triple Major Concept Store Founder: Ritchie Chan

    Industry leader
    |
    2015/5/23 22:42:00
    65

    XTEP'S New CEO Li Guanyi Has Been In Office For About Half A Year.

    Industry leader
    |
    2015/5/22 22:54:00
    515

    There Are 300 Thousand Books In Karl Lagerfeld'S Home.

    Industry leader
    |
    2015/5/13 21:04:00
    42
    Read the next article

    Risks And Pformation Of Enterprise CFO

    For the future CFO, the board of directors will be more stringent on the effectiveness of the risk management process review, and the long-term financial planning adequacy will also be increased. On the financial viability of enterprises' long-term economic success and growth strategy, investors with vested interests and other stakeholders will also seek greater assurance.

    主站蜘蛛池模板: 激情综合网五月| 国产一区二区免费在线| 国产一区二区不卡老阿姨| √天堂中文官网8在线| 色综合久久天天影视网| 欧美videos另类极品| 国产白浆视频在线播放| 久久精品视频一区二区三区| 黑冰女王踩踏视频免费专区| 日本大片免a费观看视频| 国产乱码一区二区三区爽爽爽| 中国黄色在线观看| 精品一区二区三区四区| 在线观看免费黄网站| 亚洲性色成人av天堂| 五月天在线婷婷| 少妇人妻精品一区二区| 亚洲色成人www永久网站| 57pao国产成永久免费视频| 欧美一级特黄aa大片在线观看免费| 国产床戏无遮挡免费观看网站| 丰满少妇被猛男猛烈进入久久| 精品午夜久久福利大片免费| 天堂avtt迅雷看看| 亚洲中久无码永久在线观看同| 91精品视频免费| 性猛交xxxxx按摩欧美| 亚洲系列中文字幕| 日本福利视频导航| 房客(糙汉)何璐程曜坤| 伊大人香蕉久久网| 18美女私密尿口视频| 日韩一区二区三区精品| 午夜网站免费版在线观看| 97精品国产91久久久久久久 | 天天躁日日躁狠狠躁一区| 亚洲日本一区二区一本一道| 黑人vs亚洲人在线播放| 国语自产偷拍精品视频偷拍| 乱人伦人妻中文字幕在线入口 | 国产精品h在线观看|