H&M Creative Director: Precision Is In Place.

As the soul of H&M design department, creative director Margareta van den Bosch, talking about design, she is still an old saying, "fashion is affordable for everyone".

Leading H&M has been going on for nearly 30 years. Margareta van den Bosch has mentioned that fashion is closely related to everything in the world. Architecture, interior design and science all influence fashion. But when it comes to dress, "now we can mix fashion and style freely, so it is important that you show your personal characteristics."

Comfort is the dressing philosophy of Margareta van den Bosch. On the day of her interview, she was dressed in a long version of H&M, spring, summer, Studio, Collection, indigo and blue, like a blouse in the morning, and "I like relaxing fashion, relaxed and comfortable clothes and shoes".

Leading H&M has gone through nearly 30 years. Margareta van den Bosch looks relaxed and relaxed. In fact, H&M pays attention to every step in its design, manufacturing, marketing and selling.

Just like H&M updated the visual merchandising of store and store week and week, the outside world always defined H&M as "fast fashion". Margareta van den Bosch thought "we are not fast, but plan carefully".

The H&M design department started planning a year ago. Designers have to think of 3 seasons of products and design meetings every week. In addition, H&M attaches great importance to what customers need, and more than 3500 stores worldwide return daily.

The first floor hall of Swedish headquarters and the staff restaurant are the global sales TOP 10 charts.

H&M will not only push new products, but also keep an open mind. According to the trend, the hot season may extend to the next season.

2004

The Designer Collaboration series, which is cooperating with the fashion Godfather Karl Lagerfeld, has written the new fashion page. It has successfully pushed parity H&M onto the high-end fashion wave. The helmsman is the Margareta van den Bosch. When she was interviewed, she also revealed an interesting story of that year.

Margareta van den Bosch said, after the cooperation, she first met Karl Lagerfeld, and thought he should have a bunch of ideas to share. The result of Karl Lagerfeld was asking her: "what do you want us to do?" and she never thought about it. The two party simply took advantage of the luncheon discussion. The Margareta van den den proposed to make men's wear, women's wear and underwear. The result was that besides the underwear being rejected by the vetoed, the rest of the whole passed, he personally drew up the sketches, and joked, "we waited a long time."