Triple Major Concept Store Founder: Ritchie Chan

Shanghai, China - Shaoxing road is a quiet 500 meter walk with a rare tranquility in the city.

The breath of the market surrounding the residential areas is also embellished with literary and artistic flavours produced by various publishing houses, galleries and coffee shops.

The Triple Major four story small building is located on No. 25 Lane 1.

Push the shop door open, and host Ritchie Chan (Chen Yu praying) is concentrating on serving a customer.

Unlike many of the people in the fashion circle, he is more like a bookish boy with a shy smile and courteous manners, only the designer from Hongkong.

Half the box, half round glasses, hints at the close relationship between fashion and fashion.

"Actually, I was very interested in clothes when I was in high school.

When I was in school in Hongkong because I had to wear school uniform, when I was buying, I asked the store to make minor changes in order to be different from classmates.

He told BoF.

The pursuit of an international perspective of personality, not rebellious rebellion and emphasis on cultural conservation is the temperament of Triple Major store and Ritchie itself.

Ritchie, 27, was born in Xiamen. He moved to Hongkong with his parents when he was 2 years old. He grew up there and then went to University of Southern California to study.

There, he studied three degrees in business administration, international relations and history, which became the origin of Triple-Major's name since then.

He was a global generation who drank coke and grew up in McDonald's. The traditional geographical impression was not evident in him.

On the contrary, this multicultural background makes him more willing to embrace new culture. As time passes, his identity and road become diversified.

"

It's not just an integrated store.

For a long time, I have integrated stores.

The creative studio operates in a three in one way.

Ritchie stressed to reporters: "it is an open platform. People from all walks of life can interact with them, and the content and form are constantly changing."

When Triple-Major was founded, its embryonic form was a creative planning studio. It often organized exhibitions and events such as Hollywood Space 1520 and other art spaces or galleries, and also planned for many designer brands to make visual creativity.

In 2010, he planned an exhibition of Project White T-Shirt (white T-shirt metamorphosis), inviting 31 designers from all over the world, including people familiar with Shangguan Zhe and Anntian, to deconstruct and design an ordinary white T-shirt, which has attracted much attention.

"The last stop on the road show came to the UCCA center of contemporary art in Beijing, and it was discovered that everyone was interested in these new designs, but nowhere to buy, so the idea of trying retail was derived."

He said.

At that time, China's retail industry was ushering in its turning point. Some of the international buying giants had already lost the Mai City because they did not adapt to the environment.

But some consumers are gradually tired of luxury goods, and start experimenting with designer brands with more aesthetic differences and looking for different shopping environments.

Local buyer shops such as Glossy, by and Waterstone have broken out, while Hongkong and Swank shops such as Joyce and Swank have been ready to go.