Improve The Performance Of Women'S Clothing Stores From The Beginning Of Purchase.

To increase the sales of women's clothing stores?

Purchase is the last sale of clothing.

And the result of sales will affect the choice of goods.

There are many shopkeepers who complain about goods because of their poor sales. As time goes by, confidence is hit.

Actually, the clothing business is a complete project.

No, it's related to many factors.

Therefore, every link in the overall project of clothing sales must be valued and worked hard to do well.

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It is the first step in clothing sales.

Then, how to purchase it? Below, Xiaobian will give you an introduction.

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Retailers should not only care about the price of clothing when they purchase goods.

More attention should be paid to the location of the clothing store. Otherwise, even if the price is lower, it is useless to sell it, so choosing the right one is the most important.

For apparel retailers, it is important to consider how much profit a piece of goods can get after returning.

If the market of a clothing retailer is a newly opened square, it is not very prosperous. In this case, more attention should be paid to retaining repeat customers.

At the same time, it takes into account the different styles of clothes that other stores run, and manages some foreign trade clothing or some stock goods to do, because the stock of tail goods has its special characteristics that can not be regenerated, and the possibility of hitting the board is very small, so that some customers can be well kept and trained into old customers.

Rent is also a key factor.

Assuming that the monthly rent will be 10 thousand yuan, then it will be only a few thousand dollars for stock preparation. It is not very realistic; if the monthly rent is only one thousand or two thousand yuan, twenty thousand or thirty thousand yuan, the amount of stocking will be large.

Although it is a shop for purchase, it has to calculate the rental cost.

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The general store purchase is determined by the salesperson himself, most of the time he can hold the volume, but sometimes he is also a runner up.

Most stores usually buy more goods on Wednesday, followed by Monday and Friday again, so that there are mainly enough goods for weekend and Sunday trading.

When purchasing, we should pay attention to the following principles:

1., according to the law of supply and demand of different commodities.

For the balance of supply and demand, what is the normal supply of daily industrial products, and what will be bought and sold quickly, the more quick sales will go in, the more sales will go into the market, the less sales will go into less; for the goods that are intermittent and in short supply, the supply of goods that are in short supply will be opened up according to the needs of the market, the supply of goods will be opened up at any time, and the supply situation will be kept in touch with each other. With regard to the expansion of sales and the sales of commodities that are not large, they should be reduced to a variety of products.

2., according to the seasonal production and marketing characteristics.

Seasonal production, seasonal sales of daily industrial products, the beginning of the season more, less in the middle season, the end of the season to fill in; year-round production, seasonal sales of daily industrial products, less in the off-season, more in the busy season.

3. according to the location of commodity supply, local purchase should be limited, and field purchase should be carried out.

4. according to the market life cycle of commodities, the new products should be sold through trial sale, and the sales will be less and more.

5., according to the nature of commodity production and marketing, seasonal production, annual sales and production cycle are relatively long.

Some agricultural and sideline products that are more affected by natural disasters and unstable production should look for production bases to ensure stable supply.

For bulk products, futures purchase can be adopted to reduce risks, ensure the supply of goods and reduce the purchase price.

For products with changeable colors and varieties, we should strengthen research and pay close attention to market dynamics so as to make progress.