Location Skills Of Middle And High-End Brand Underwear Stores

The general process, market analysis, business circle investigation, site selection, decoration, opening preparation and opening of women's clothing stores. Entrepreneurs and franchisees need to work closely together to think and formulate strategies to set up and execute shop planning in the most effective way, including market analysis, business district investigation, site selection, decoration, opening preparation and opening. All equipment, equipment and goods should also be ready within the prescribed time. In order to win the fastest and maximum economic benefits.

To grasp the "passenger flow" is the principle of "money flow", which opens up shops in busy areas and bustling places. The chances of success are often much higher than those in ordinary areas, because the endless stream of people is a potential source of tourists. As long as the products or services provided by your women's clothing stores can meet the needs of consumers, there will be good results.

There are many areas with larger traffic volume: 1. The commercial center of the town (that is what we usually call "downtown"); (2) the vicinity of the station (including railway station, long-distance bus station, passenger ferry terminal, starting point and terminal station of the bus); (3) the hospital gate (with a large hospital with a large inpatient department); 4. School gate; 5. Vigorous tourist attractions; 6. The gate of the large wholesale market.

After a preliminary selection of the location of the shop, a further thorough investigation should be made. After making certain investigation and analysis of the relevant conditions, the women's clothing can be decided. Franchised store Is the last fixed point here?

Competition in the same industry is mainly about business performance and commodity. Price Level. Inspecting the performance of the same store in the same district, we can preliminarily calculate the profit situation that may be generated by the store of this female clothing store. Commodity price 。 These are all very necessary.

Once you find the ideal storefront, you must make a prompt decision and get the shop quickly. If you miss the shop, you will lose your chance. Some people say that there are three key conditions for opening high-end brand underwear stores: "the first is location; the second is location; third is location." This shows how important the location of medium and high-end brand underwear stores is.

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The location of men's franchised stores is very important, which is important to determine the survival of businesses. Before choosing a site, the first thing to determine is the choice of customer base. Take Beijing as an example. If you choose a 18-25 year old woman as a customer base, the location of the store is better than Xidan in the fourth quarter.

Although it is also a bustling commercial street, the shops in the East Fourth area are mainly about 25-30 year old white-collar women. Their products are of good quality and high prices. While the customers in Xidan are younger, they choose clothes to pay more attention to styles, and are not too fussy about the details of fabrics and workmanship. This is to pay attention to the concept of "business circle".

Generally speaking, the sales scope of men's franchised stores usually has certain geographical boundaries, that is, relatively stable business circles. Due to the differences in commodity, transportation factor, geographical location and scale of operation, different clothing stores are quite different in size and business circle form. Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to formulate market development strategies.

If men's wear can't find the right storefront in the prosperous area, they can try to share with others, and they share a storefront. In this way, not only can we save the rent, but also the two industries under the same roof can be complementary to each other if the customer attributes are identical and the products can complement each other. Such as jewelry and clothing stores, bags and clothing stores, or underwear and clothing stores, etc., are suitable for "matching" business projects.