PEAK Signed Marathon World Champion For New Products

According to Cui Yaguang, director of PEAK research and development center in Beijing, arrow shoes 1.1 professional running shoes meet the demands of marathon runners for high efficiency, stability and durability of running shoes, and their inspiration comes from arrow feathers that determine the speed and accuracy of arrows.

In order to achieve a "steady and fast" attack effect, usually the contour of the arrow is in line with the aerodynamic performance.

Recently, with the help of the International Marathon Dalian international competition platform, PEAK has released a new professional running shoes, arrow feather 1.1, and signed a cooperation agreement with six marathon world champions such as Marius Kimta (mariuskimutai) and Tesja Rita (teskcoreta).

Six international marathon champion athletes and 400 PEAK runners and 15000 marathon enthusiasts wore PEAK's professional running equipment to compete for twenty-eighth sessions.

International Marathon.

The shoe tongue material has chosen to emphasize lightweight and breathable microfiber, with a large number of breathable perforation design to reduce the whole.

At the same time, it ensures the permeability of the feet during long distance running, and brings the running feeling of zero burden to running.

On the basis of aerodynamics, PEAK's "arrow feather 1.1" is designed with smooth streamline design and specialized shoe last and outsole specially designed for long distance running such as marathon. It strives to bring light and stable sports experience.

In addition, "arrow feather 1.1" has done "homework" on weight. Its weight is only 220g. It is worn on feet and is as light as nothing.

A large area of the vamp is fusing technology.

KPU micro injection particles can further reduce the sole weight.

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The 361 degree multi brand strategy has enriched the product line and made its positioning ambiguous.

Take its sub brand Innofashion as an example, it is committed to providing a fashionable fashion brand for young people in China. It has not only established a complete series of products covering shoes, clothing, accessories and other four seasons, but also added shirts and jeans with fashionable design styles and styles, and invited sports and acting stars as spokesmen.

"Although this brand is recognized by young people, it is far from the sports blood flowing on the 361 degree, which is the negative effect brought by the multi brand strategy."

Also wanting to return to professional sports is another domestic leading sports brand, XTEP (XTEP).

Unlike other similar brands focusing on sports, in the past decade, XTEP has taken a differentiated route, and gradually pformed its product type from professional sport to fashion leisure sport through cooperation with entertainment stars.

However, with the increasing emphasis on sports industry in the country, XTEP's product positioning has been shaken, and returning to professional sports has become the top priority of its future development.

"XTEP is going to change. In the future, we will attach great importance to the field of professional sports."

XTEP brand director Guo Yizhe said.

Adidas (ADIDAS), an international giant in the sporting goods industry, is also making changes in this area.

In the early February 2015, Adidas launched a new flagship advertisement with the theme of "Sport15". The actors in the advertisement did not invite famous stars, but all of them were athletes.

Adidas said it hoped to boost the brand to speed up its return to professional sports by moving positive young people.

In sports industry analyst Yang Yu, the sports brand's emphasis on the professional sports field is directly related to the change of the domestic environment.

On the one hand, with the improvement of people's attention to health, the demand for professional sports products is increasing. This allows enterprises to see the profit margins; on the other hand, the government has promoted the development of sports industry from the national level, and has asked to actively expand the supply of sports products and services, and encourage the whole people to keep fit.

However, returning to professional sports is easier said than done.

Yang Yu said that in the current situation, it is not realistic for sports brands to abandon fashion sports products completely. After all, these products have accumulated huge consumer groups for brands.

After pformation and upgrading, it is the most difficult problem for all brand enterprises to launch the products that convince consumers quickly to ensure that the original customers do not lose.