Popular Women'S Wear Brand Location

The product positioning of women's clothing brand includes two aspects: style and price.

Such as leisure style low price, leisure style high price; fashion style price, fashion style, high price and so on.

Different product positioning determines the location of different customer groups, and the location of customers mainly includes age, income, education, occupation and so on.

High class women's wear includes leisure style, high price brand, fashion style, high priced brand and fashion.

Target customers are those with higher incomes.

1, the business center (that is what we usually call "downtown area");

2. Near office buildings.

3, high-end residential area, apartment Deshang;

4, 2 or 3 storeys of large department stores.

Including leisure style, low price brand,

Low price brand and sportswear.

The target customers are students, those who have just joined the work and whose income is not high.

1, near the station (including railway station, coach station, passenger ferry terminal, bus starting point and terminal);

2, school gate;

3. Large scale

Doorway;

4, 4 or more of a large department store.

Women's clothing stores must take into account the consumption habits of women, and women like to go to the place where the clothing stores are gathered.

Female consumers generally think that in addition to many styles, they can also sell goods at a price of three, and it is easier to start at a price.

Therefore, do not worry about the competition of the same industry. Once the shops are open, the aggregation effect will happen, and business will be easier than single handedly.

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The location of men's franchised stores is very important, which is important to determine the survival of businesses.

Before choosing a site, the first thing to determine is the choice of customer base.

Take Beijing as an example. If you choose a 18-25 year old woman as a customer base, the location of the store is better than Xidan in the fourth quarter.

Although it is also a bustling commercial street, the shops in the East Fourth area are mainly about 25-30 year old white-collar women. Their products are of good quality and high prices. While the customers in Xidan are younger, they choose clothes to pay more attention to styles, and are not too fussy about the details of fabrics and workmanship.

This is to pay attention to the concept of "business circle".

Generally speaking, the sales scope of men's franchised stores usually has certain geographical boundaries, that is, relatively stable business circles.

Due to the differences in commodity, pportation factor, geographical location and scale of operation, different clothing stores are quite different in size and business circle form.

Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to formulate market development strategies.

If men's wear can't find the right storefront in the prosperous area, they can try to share with others, and they share a storefront.

In this way, not only can we save the rent, but also the two industries under the same roof can be complementary to each other if the customer attributes are identical and the products can complement each other.

Such as jewelry and clothing stores, bags and clothing stores, or underwear and clothing stores, etc., are suitable for "matching" business projects.