Win Is The Starting Point. Welcome Is The Image Of A Store.
According to the requirements of our training concept, the correct action of a salesperson is to be busy before greeting customers to enter the shop. The busy shop can virtually increase the customer's entry rate.
When the salesperson was busy in the shop, the guests arrived.
Greeting guests play a vital role in the store. It is the window of service image. The appearance, appearance, politeness and service level will give the guests the first impression, which will have a very important impact on the purchase behavior of the store guests.
Combined with the characteristics of the store service, the unity of the guest language can better reflect the value of the brand service. The first thing the guests heard when they walked into McDonald's in any restaurant in China is "welcome to McDonald's." there is no other welcome language.
A lot of times, I walked into some English personalities and trade clothes shop, and the salesperson enthusiastically welcomed and looked around. I glanced at the shop that I didn't like and walked out of the shop. I heard the salesperson's warm welcome to "please walk slowly". Unfortunately, I didn't know what the name of the shop had gone out of this shop.
Buddha said, before the five hundred look back, only in exchange for the passing of this life. The salesperson of the service did not know that she and I had gone back to the past 500 times and passed away today.
Therefore, the language of guests in foreign trade stores is necessary, and it is also necessary to manage foreign trade clothing stores.
In general, the simplest welcome language is unity. I ask our store to be "Hello! Welcome to XXXX". In such a very simple word, it is sincere and enthusiastic, so that not only can every customer in this shop remember you, but it can also immediately bring people to their senses. (oh, I am in a certain shop now!), this kind of service is also a great pleasure for customers.
Then the wrong welcome object is: "welcome to come", "look at it casually", "casually pick and choose", and have heard of a "come in and see if it doesn't matter". So no Brand transfer The welcome object is defective in the operation of the brand store.
Welcome guests Action, many salesmen are disagree with the action, think in the sales process, "say" is the most important, how to say nice. A lot of salespeople think so, that is the most important thing. Is this really the case?
Between people Communicate Behavioural research concluded that 83% of the factors affecting communication are visual perception, 11% from hearing, 3.5% from olfaction, 1.5% from sense of touch, and 1% from taste. That is to say, vision is the biggest influence factor in communication.
The sales and service of stores are the same. The influence of language is only 11%. Ten sentences can only be heard by a guest. You say that our quality is very good. The guests think you must say that your own things are good and do not believe it. Action and vision are the most important factors in influence.
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