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    How Can A Clothing Store Owner Improve The Delivery Efficiency?

    2015/5/10 14:52:00 10

    Clothing StoreDeliveryEfficiency

    Affiliate sales through product mix is one of the most important methods in apparel retailing management. In order to cooperate with this management method, the shipment must be issued in accordance with the product plan, otherwise, problems will appear in the display and sales links, which will affect the relevancy and systematicness of the goods. For example, in the product plan, a series of skirts is designed for a woman's blouse, but the shipment is only made of a blouse without skirt, so the terminal display is not a series, and the related sales of the product will also be affected.

    Now some ERP management software has designed statistical data for users to display and match, and statistics the arrival and delivery of each series of products.

    The delivery time of the upstream supplier of the distributor or the quantity of the goods delivered does not arrive at the planned number, which directly affects the speed of delivery and delays the sale time.

    After making use of the management system, through the analysis and statistics of the current arrival of goods by the system in real time, we can find out the problem goods for dealers, so as to cope with them ahead of time, and ensure that the retail terminal has sufficient supply of goods. For example, when an enterprise finds the goods in advance will be delayed in delivery, it can supplement the store's products by invoking other alternative products.

    The seasonality and popularity of clothing products decide that the selling time of clothing products is extremely important. Once the opportunity is missed, it is likely to become an inventory product. Sometimes, due to work omission or lower dealer's payment, the delivery time will be delayed. Management software can analyze and foresee problems, analyze the distribution of goods and provide early warning, prompting dealers to solve early and speed up turnover of goods.

    only Sales situation There will be replenishment for good and well - planned goods. Replenishment is not only our sales, but also means that we can make better profits through replenishment of lower dealers. The satisfaction degree of replenishment is used to evaluate our satisfaction with the replenishment of the lower dealers, that is, the proportion of replenishment has been satisfied.

    The goods are reordered after the goods are listed on the market. If there is no delay in handling the delay, the goods are delivered to the retail goods. terminal Time will delay the best time to sell. If the ERP system is applied, timely collection and processing of order information will greatly increase the delivery speed of goods, and set up replenishment untreated early warning, if set time. replenishment Without processing, the system will give early warning.

    The implementation of futures is related to our satisfaction with the futures of the lower dealers. At the same time, if the goods can not be shipped due to the dealer's reasons, it will also increase the inventory pressure of our products. We need to pay attention to the implementation of futures, and grasp the reasons for poor implementation in time, and make corresponding adjustments.

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    When consumers buy clothes, they often occupy an absolute proportion of perceptual factors. The cultural value and brand personality of brands should be reflected in the brand shops. While consumers are shopping, they enjoy the colorful clothing items as an additional enjoyment. The fashionable and beautiful shops will greatly stimulate the frequented customers and interest in shopping.

    The visual merchandising of clothing and accessories should do well in product image, advertising image, marketing image, designer's image and brand spokesperson's image. It is the most important additional value factor of clothing brand in ensuring the good product quality. The clothing brand should attract all parts of the country to join, business and attract consumers to become famous brands. We should make professional design and promotion strategies for image promotion.

    First of all, we must do a good job in the visual system of clothing brand VI. Secondly, we must do a good job in the media image, which is the core of the long term profit and wide dissemination of the brand. Commodity sales are regular. Different marketing strategies such as advertising and marketing are adopted in different stages of commodity planning.

    Especially in recent years, the media which are widely used by enterprises, such as fast, wide audience, vivid and contagious newspapers and magazines, network, TV, outdoor advertisements and other clothing visual merchandising media, are flexible, timely and effective in carrying out a comprehensive publicity on clothing brands, making the market coverage of brands in the main sales areas higher and easier to be accepted and trusted by consumers.

    Therefore, display design as the most direct means to enhance the terminal image of clothing brand has become the focus of attention of many domestic clothing brands in recent years. Brand is more and more valued in location selection, display techniques, window design and props development. It uses control of the overall image of store stores to form a unique brand style, attracting customers to blend in with people, stimulating customers' needs and guiding customers' consumption.

    Clothing is the product of fashion. It is not only a kind of things that can be seen and touched, but also a spiritual culture. Successful visual merchandising is not only to inform customers of sales information, but also to convey a unique brand culture. The ultimate goal of brand culture is to promote sales.


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