How Can Clothing Shops Enhance Their Image?

When consumers buy clothes, they often occupy an absolute proportion of perceptual factors. The cultural value and brand personality of brands should be reflected in the brand shops. While consumers are shopping, they enjoy the colorful clothing items as an additional enjoyment. The fashionable and beautiful shops will greatly stimulate the frequented customers and interest in shopping.

Visual merchandising is the most important added value element of the clothing brand in ensuring the good product quality, which includes the product image, advertising image, marketing image, designer image and brand spokesperson image.

The clothing brand should attract all parts of the country to join, business and attract consumers.

We must aim at image promotion.

And promotion strategy.

First of all, we must do a good job in the visual system of clothing brand VI. Secondly, we must do a good job in the media image, which is the core of the long term profit and wide dissemination of the brand.

Commodity sales are regular. Different marketing strategies such as advertising and marketing are adopted in different stages of commodity planning.

Especially in recent years, the media which are widely used by enterprises, such as fast, wide audience, vivid and contagious newspapers and magazines, network, TV, outdoor advertisements and other clothing visual merchandising media, are flexible, timely and effective in carrying out a comprehensive publicity on clothing brands, making the market coverage of brands in the main sales areas higher and easier to be accepted and trusted by consumers.

Therefore, display design as the most direct means to enhance the terminal image of clothing brand has become the focus of attention of many domestic clothing brands in recent years.

Brand is more and more valued in location selection, display techniques, window design and props development. It uses control of the overall image of store stores to form a unique brand style, attracting customers to blend in with people, stimulating customers' needs and guiding customers' consumption.

Clothing is the product of fashion. It is not only a kind of thing that can be seen and touched, but also the quality of the spirit is a culture.

Successful visual merchandising is not only to inform customers of sales information, but also to convey a unique brand culture. The ultimate goal of brand culture is to promote sales.

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The name of a shop is taboo, such as the combination of alphabetic numbers, or the imitation of another person's name to change one word.

These are not very wise choices.

Shop names should be easy to read, easy to remember, and easy to read.

Shop name is the best way to promote yourself. If a customer wants to recommend a shop to a friend, he can't call it out because he doesn't know the word, which is a loss for the seller.

Frequent replacement of shop names can cause bad impression of unstable storefront and bad operation.

Therefore, it is best to choose a shop name at the beginning and not to change it.

To some extent, the name of the shop determines the amount of visits to the shop.

Shop names and shopkeeper names should be easy to remember as the naming principle so that buyers can find them as soon as possible.

However, it is not easy to get a name that has meaning and can attract customers' eyeballs.

So what are the characteristics of good shop names?

First, avoid using numbers and letters.

Letters and numbers are harder to remember than Chinese characters, but if they are planning to do business with foreigners, they should be different.

Second, we must see the store's main products through shop names.

Shop names must be in line with the commodities in operation. They must reflect the business characteristics of the shops and make it easy for consumers to identify the business scope of shops and produce desire for purchase.

Shop names should include the keywords that are most likely to appear in search, such as men's wear, women's wear and so on.

For example, "fashionable women's fashion front" this shop name includes fashion, women's clothing, pop and other keywords.

In addition, it is also necessary to add some advertising slogans such as "discount, promotion, Valentine's Day" at different times.

Third, shop names should embody the advantages of online stores.

Online shopping reputation is most important. If the store credit is very high, it may be reflected in the shop name.

For example, in the shop name includes "100% praise", "crown seller" and so on.

The most important point is to get a legal name so as not to bring a lawsuit against the internet shop.

In order to avoid future trouble, some words and numbers are best not to appear in the shop names, such as "Bayi", "110", "119" and "12315". These numbers may be deceived or misinterpreted by the public. They should not be used as shop names. The words "China", "China", "whole nation", "state", "international", and Chinese Pinyin, letters, foreign languages, punctuation marks are not allowed to be used in the shop names.

In addition, in order to distinguish from the enterprise, the new government stipulates that the name of the self-employed organization can be chosen by the words "factory", "shop", "library", "department", "row" and "center", but it is not allowed to use the words "enterprise", "company" and "farmer professional cooperative".