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    Shoppers Can Make Customers Clear At A Glance.

    2015/5/10 13:55:00 39

    DisplayCustomerMarketing

    Do you have any new ideas about the image of your store? Are you going to make some changes to your shop?

    1, the location of merchandise display is in line with customers' buying habits. The display of goods in the sales area and special area should be obvious and eye-catching, so that customers can understand the meaning expressed by the merchandise.

    2, products should be directed or slightly tilted towards customers, so that customers can see clearly.

    3, display appliances, decorations and merchandise POP do not affect the customers' view of the shop, nor do they affect the lighting of the store.

    4, display of goods to make customers easy to see, follow the principle of low before and after high.

    Hygiene is also very important to the image and attractiveness of products. Clean products make customers feel good, while unclean ones make customers obsolete and of poor quality.

    Grade

    Low sense.

    Therefore, chain stores must do a good job in cleaning up goods and containers, cleaning shelves, and timely replacement of poor health products.

    The following 6 principles should be followed in the merchandising management of distributors' stores.

    1, whether they are large or small categories, they should be displayed as a whole.

    3, high profit commodities should be displayed.

    customer

    Visual height on the same shelf.

    4, display the goods in the areas and locations that customers expect.

    2. In the same commodity classification, different types of commodities should be separately displayed and not mixed so that customers can easily identify different commodities.

    5, commodities do as much as possible.

    display

    In order to establish a store image.

    6, alternative commodities should be displayed together.

    Related links:

    When decorating shop, shopkeepers should know not only the skills of decoration, but also the mistakes of some decoration. Try to avoid some of the one-sided pursuit of luxurious decoration, which is also unscientific.

    In the decoration of clothing stores, if you feel that you can decorate luxurious clothing shops with high-grade materials, you are totally mistaken.

    The quality of clothing store decoration depends not only on the quality of the materials, but on the design.

    For example, the material for making clothes is high and low, and the stupid tailor does not necessarily make good clothes with advanced fabrics. On the contrary, the seamstress can often make fashionable and fancy clothes with low-grade fabrics.

    This example fully shows that in the decoration of clothing stores, it is necessary to emphasize that it is the right way to design materials carefully, rather than the abuse of imported marble and titanium lamps.

    In the decoration of clothing stores, the distribution of store equipment is very important.

    The general standard of "customer satisfaction" should be moderate in the depth of the opening. When purchasing the appliances, it should be coordinated with the indoor space scale, and never allow large size furniture to plug the flow of people's activities.

    In addition to the proportion of space to scale, we should also pay attention to making full use of the upper space, such as hanging cupboards and wall closets in proper positions, so that not only can the exhibition area be increased, but also the floor space can be reduced.

    Some clothing shops blindly imitate the decoration effect of KTV cabaret, turning clothing shops into entertainment venues.

    Some clothing stores decorate some luxury hotels in the selection of design techniques and materials, such as headlights, large chandeliers, big face, and so on.

    These practices not only cost more money, but also can not buy the atmosphere of "customer satisfaction" in clothing stores.

    In indoor decoration, some decorative lines, face and flower decorations are sometimes needed.

    However, if we use the rough and finished products arbitrarily, such as the door line of coarse rye, the large scale vertex line and the super scale garden ceiling line, the result will not only narrow the store space but also lose the rhyme.

    Therefore, when choosing the finished product, it is necessary to choose carefully according to the design intent so as to make the decoration of the clothing store reach the ideal level.

    In interior decoration of clothing stores, we can not only pursue beauty, for example, some of them have been installed with grey headlights, resulting in dim lighting consequences and giving people a feeling of oppression.

    There are also clothes shop decoration, too much pursuit of self righteous little fun, painted on the ground all kinds of patterns, so that customers feel dazzled, and will not arouse customers' interest, but also make customers feel very tired.

    Therefore, the clothing store decoration should not only pursue beauty, but also pay attention to practicality.


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