How To Locate The Decoration Style Of Women'S Clothing Shop

In fact, women's clothing stores will be prone to fatigue and even disgust.

But a successful women's clothing store is definitely the most successful shop decoration in line with its target group style.

Nowadays, the style of store clothing shop is like a mold carved out, which style you go to, which style is similar.

Fashion spotlight, hanger placement, similar to clothing, has made a lot of female customers, with visual aesthetic fatigue.

Especially in the management of women's clothing shop, can not blindly follow suit, what style is next to me, so do I, the result is that people's clothing store is very successful, but you lose money to earn money.

This is how to locate the decoration style of women's clothing shop in order to attract customers' attention.

So how do we position ourselves?

Women's style shop analysis:

First of all, before we open a shop, we must think of us.

Which consumer group is it targeting? For example, your target customers are students, office workers and white-collar workers.

And then decorate according to the successful customer group you have located.

Now that you choose the women's wear group, it's easy to handle.

The trait is to decorate the shops that match their character.

For example, if you choose students, your shop can be fresh and cute.

Color is particularly important, warm colors look warm and lovely, but if it is summer, it will make people feel sultry; cool colors are bright and fresh, but if it is winter, it will make people feel cold.

Because store color will directly affect the psychology of customers.

You can decorate in winter and summer, or you can use the basic three tones, and then match the colors of clothing style. The whole store looks different.

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Small shops because of low price parity, so many small and medium-sized investors love.

But nowadays commercial projects rarely find a very small storefront. Nowadays, most of the commercial circles are mainly sold on the whole floor, and few people are concerned about the interests of those small investors.

Small and medium investors feel that there are not many "small shops" to choose from, so they can only choose shopping centers or wholesale markets.

In view of this, it is necessary to have more eyes and eyes for the limited berths.

Small investors should choose a location to remember a principle: scoring for business circles.

The premise of planning business circles is to collect information in this area through relevant departments or professional investigation companies first.

Business district planning adopts the scoring method.

For example, there is a large shopping mall in this area. The sales volume of the shopping mall is 10 million yuan, 50 million yuan, 5 points, etc.

These grading standards are an average empirical value over the years and are generally more accurate.

After finishing the marking, the business circle has also been roughly divided into several sections, such as municipal commercial, district level commercial, fixed point consumption, community type, business dual-use type, tourism type and so on.

Next is to decide which business district to open a store.

On the other hand, we should consider the market positioning of restaurants themselves on the one hand, and the stability and maturity of business circles on the other hand.

The market positioning of restaurants is different, the customers are different, and the choice of business circle is different.

Tips for small investors: the maturity and stability of business circles are also very important.

For example, if the Planning Bureau says that a road needs to be rebuilt and where to set up an address, it will probably become a busy business district in the future. Therefore, small investors should also have the ability to collect information and analyze municipal planning.

Otherwise, some areas that have just been stationed and face demolition and road repair will have to eat up.