Salesman'S Catchphrase: "Nobody"

"No one" is due to the wrong actions of the salesperson, and the wrong actions drive out the guests outside the door.

When I went to a store on patrol, I saw several salesmen chatting idly. I asked how was the business? They complained that this month was very bad; I asked: Why? They answered "no one" uniformly. "No one" is the standard and unified answer given by the salesmen of physical stores all over China when their stores are not doing well.

Where did everyone go? Why do other families sell so well? "They are well positioned", "They are big brand ”"They have activities", "Their goods are well designed"

Today, I want to tell you where people are. Why don't even people come into your store? Because when the guest passed your store, he was going to go in, but he found that some of you had nothing to do, some had chat, some had finger pinching, some had slippers to dry his feet... the guest bent to another store!

In this way, there will be fewer people in your store, Sales Clerk You will chat more, be dazed, do nothing, complain... so there will be fewer people in your shop. There are fewer people in the shop, yours business It will fall into a vicious circle. Until one day, you have no money to purchase goods, no money to pay rent, only to transfer the store.

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If the clothing products are priced higher, the customers who do not bargain will get good profits. However, the pricing should not be too high to prevent the customers from leaving when they hear the price. Therefore, clothing stores should first understand the purchase price of each piece of clothing very clearly, and then determine a reasonable sales price according to their own profit requirements. At the same time, they should consider the customer's counter-offer and determine the final sales price, which is to ensure the lowest profit.

The clothing store owner can set the price higher according to the clothing products, especially the clothing products with good quality and novel style, and then reduce the price when bargaining with customers, so that customers will be happy to buy the clothing products they like.

Some customers always like to haggle hard when buying clothing products, and take the price very low. For excessive haggling, the clothing store owner should know how to skillfully refuse, and can explain to customers from the clothing quality, style, etc. You can tell customers that the purchase price of clothing products is relatively high, and then show the lowest profit selling price set before. If customers do not buy enough, Don't lower the price any more. Too much price reduction will make customers question the clothing products and affect the image of the clothing store.