Open The Clothing Store To Grasp The Main Points.
The general store purchase is determined by the salesperson himself, most of the time he can hold the volume, but sometimes he is also a runner up.
Most stores usually buy more goods on Wednesday, followed by Monday and Friday again, so that there are mainly enough goods for weekend and Sunday trading.
When purchasing, we should pay attention to the following principles:
1., according to the law of supply and demand of different commodities.
For the balance of supply and demand, what is the normal supply of daily industrial products, and what will be bought and sold quickly, the more quick sales will go in, the more sales will go into the market, the less sales will go into less; for the goods that are intermittent and in short supply, the supply of goods that are in short supply will be opened up according to the needs of the market, the supply of goods will be opened up at any time, and the supply situation will be kept in touch with each other. With regard to the expansion of sales and the sales of commodities that are not large, they should be reduced to a variety of products.
2., according to the seasonal production and marketing characteristics.
Seasonal production, seasonal sales of daily industrial products, the beginning of the season more, less in the middle season, the end of the season to fill in; year-round production, seasonal sales of daily industrial products, less in the off-season, more in the busy season.
3. by commodity
Supply location
In terms of local purchase, we should enter less frequently, and buy more goods in the field, and properly store more.
4. according to the market life cycle of commodities, new products should be sold through trial marketing.
Stock purchase
From less to more.
5.
production and marketing
Nature is concerned, seasonal production, year-round sales, production cycle is relatively long.
Some agricultural and sideline products that are more affected by natural disasters and unstable production should look for production bases to ensure stable supply.
For bulk products, futures purchase can be adopted to reduce risks, ensure the supply of goods and reduce the purchase price.
For products with changeable colors and varieties, we should strengthen research and pay close attention to market dynamics so as to make progress.
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At the beginning of the day, one night, I uploaded more than 300 ornaments with one breath. (second) in the morning, when I thought about it, the more than 300 necklace should go out together after a week. So, is this shop not going to get out of the shelves in this week? If I want to go to the shelves together, there will be a vicious circle. Besides, I have more than 700 products in the shop now. Where do I care about it? I want to kill me!! fortunately, my lovely old sister saved me! She gave me a software, which has a function called "commodity shelves", which can not automatically upload products, but also control the rhythm of the shelves. 1: the time to get off the shelf: this should be known to everyone, but it's really hard to master me.
For example, I set the more than 300 ornaments into 20 minutes on shelves, and 10 products every time, so I finally digested this big trouble. More importantly, let my tiffany silverware be evenly distributed in different time periods, that is, every golden time segment has products that I want to get off shelves, ha ha.
In this way, it is more advantageous.
2 window recommendation: everyone should be familiar with it.
The windows recommended by Dongdong will be ranked first.
But have you ever thought about the deeper things? For example, the products that you want to get off shelves are recommended for window display. This way, the baby shelves that are going to get out of the shelves are relatively advanced, plus your window recommendation.
I tried, Tiffany's heart necklace is a hot one, and there are many competitions.
I set up a window recommendation in the next hour when I got off the shelf. As a result, from the middle of the third page to the lower end of the first page, it was quite effective. Here, maybe some sellers want to curse me for talking nonsense. Everyone knows that, but where can I find the energy to go all the way to the window?
Thank you very much indeed.
She gave my software another function (a couple of functions), called "automatic window recommendation", and automatically set the items to be displayed as window boxes, saving me a lot of trouble and giving me the energy to devote myself to other things.
If you don't have many products, you can set them up manually. If you have more products, consider the power of science and technology. What does the slogan say: technology creates life.
3: purchase records: whether your baby has been bought by someone else is a very important guarantee of popularity. After my observation (of course, under the reminding of the elder sister), it is found that under the same circumstances, there is a lot of products that have been awarded the price record. I think this is probably the reason why the novice is hard.
Because when your baby has a bid record, the popularity will naturally get higher and higher, and business will naturally improve.
Therefore, we must persist in doing business on Taobao. Insistence is victory. By the way, the crown elder sister was very hard in the first three months (two and a half years ago).
At that time, there were also some very big sellers, and it was not easy for her.
It's hot, every day in front of the computer, but also has prickly heat. These are all her sad experiences, but now look back, we should be proud of it.
Because the crown seller is going to do business and start his own business.
4, browse and collection: these two indicators are also helpful to "popularity".
The question is, how can we increase the volume of browsing and collection? Naturally, let buyers find you, but how can you let buyers find you? Of course, your products are of high popularity.
Halo, feeling is tongue twister, chicken eggs, egg chicken.
Therefore, the big seller business is getting better and better, and it is more and more difficult for small sellers to do business. This is the reason.
Here, I would like to wish the novice sellers including me to get through this as soon as possible.
The 5 item is: it's easy to spend money and do things well.
Before (a few years ago, when my older sister started business), Taobao was really free.
But now, as competition becomes more and more intense, Taobao has launched a variety of charging items in a timely manner.
For example: consumer protection, Wang Pu, through train.
Of course, if you don't pay, no one will force you.
The problem is, the other sellers are paying. You don't pay.
That's the problem.
What I am attending now is Xiao Bao and Wang Pu.
After joining, you can browse more, because every time you pay a project, Taobao will be "very responsible" to improve your popularity. Of course, the ranking is relatively advanced.
Personal feeling, the decoration of the shop is more important, the picture is big, the page looks good, and gives the buyer a more professional feeling.
I don't know if there is any real promotion of turnover.
At present, I have not participated in the through train, and I will report to you again.
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