How To Become A Fast Fashion Brand

Q: how do you define folk customs?

Tang Da Feng: cracking and silk is a designer brand of national style.

Because my definition of nationality may be more extensive. I prefer that it is a relatively primitive and naturalistic state, that is, the folk custom itself is postponed.

The most primitive part that has been accumulated for thousands of years is natural. It is a manifestation of nature.

For example, the sun is very hot, it looks like a circle, it will send out golden yellow light. This is a very clear feeling. In different parts of the world and culture, such as Mayan culture, in the American culture of Indian, it is all the same in Egyptian culture. They express themselves in the form of their own culture and art.

Of course, in a tropical area, if a person is surrounded by strong colors, he may have very bright colors on his clothes.

If in a particularly cold place, such as Finland, a lot of things will be quiet.

These things are people's feelings about nature.

So I think

The real charm is here, it does not need language, nor does it need history. It does not need cultural accumulation.

In fact, he only needs people's most real feelings and feelings, and then expresses it: This is how I feel in my heart.

Q: many people do not associate the single expression of national style with fast fashion. They think fast fashion is like Zara. There are many basic elements that are suitable for most people.

The beginning of cracking is a part of fast fashion.

That's when we did it.

The model has not yet come out. We have not studied it yet. Lang Xianping has not pushed it to the eyes of the Chinese.

Any e-business fashion brand is such a large quantity and low quantity mode. Before, our order may come out today and tomorrow.

At that time, there was a factory of its own. When the order was placed, the quantity was very small. When the order was made, five pieces and ten pieces were filled.

Like this kind of small quantity, quick response mode, it is very similar to the Zara mode, and we also have the preset mode, which is the physical store can not do it.

Q: fast fashion has been imitated by many people, but it has also been criticized by many people.

Tang Feng Feng: in fact, Zara is not saying that "have fast fashion gene", precisely speaking, it should be said that it caters to the many needs of modern people, so there will be such a mode of production.

Cost-effective, fashion elements are also OK.

If the cost performance is very good, it can subvert a lot of things, just like the computer now has one hand.

If the computer is in the case of a ten to one station, it will not be possible.

In the clothing industry is also the same, good-looking, and then cost-effective, and how you want to build is based on you.

Through many links, e-commerce reduces the cost of mutual understanding between people.

If you look at an evaluation, you will know whether it is good or not, so you don't have to ask others.

If fast fashion and e-commerce can bring something to people, it is very convenient and very fast to experience something you want.

Q: what do you think of the difference between you and Zara?

Tang Feng Feng: the difference is that people do a lot.

They are mainly physical stores, so the customers will not be the same.

Of course, this mode is very mature, and there is a huge capital to expand and scale.

But electronic commerce will be more and more in the future. It is already a part of people's life. We are another future Zara.

Of course, there are many things that can't be compared with others. People are relying on what they have accumulated over the past few decades. You certainly have too many places to learn.