Ben Lee: Slow Life In Fast Times

It's hard to say clearly about the identity of Ben. He is not a designer of Gloria. But in the whole Gloria 2015 summer preview, you can see from every corner a part of his personality, whether it is the details of every dress or the layout of the flower scene, even in the charming small Photography Exhibition and PopUp store in the middle of the house, you can feel that the slow life of this man's inner pursuit has penetrated into Gloria's whole new series inspired by Kangaroo Island, so that all the anxious editors have slowed down unconsciously during the interview.

Reporter: this Gloria 2015 summer series. Design inspiration From where?

　　 Ben: Quarterly design. Goelia They all pay much attention to the fashion reconstruction of the local elements. This time, we have done a lot of work. The inspiration came from the Kangaroo Island in Australia. Our team collected inspiration from Kangaroo Island from different angles. The local eagle's stone, blue sky, beach and its cultural landscapes left a deep impression on us. In addition, there are only more than 4000 people in Kangaroo Island, but there are many artists living on the island. What attracted them and created what works? We made artistic creation based on this. Now there are dozens of these artists in the concept store "Gloria 225", which is located at 225 Beijing Road, Guangzhou. These constitute our whole understanding of Kangaroo Island.

Reporter: Why did you choose Kangaroo Island?

　　 Ben: Kangaroo Island is a special place for Gloria. Before that, our global discovery has gone through 30 stops, before it goes to some very fashionable cities, including the five big ones. Fashion capital And so on, the previous series is more about Gloria's understanding of fashion. But this time, we hope to return to our hearts. Many years ago, we discovered the Kangaroo Island and the koala and the eucalyptus forest on it, and built a koala ecological park. At present, thousands of eucalyptus trees have been planted.

This time we choose Kangaroo Island as inspiration. We call it "returning to Kangaroo Island", just like a person has never been to Kangaroo Island. When you step on this island, you will feel very familiar and comfortable, because the desire for sunshine, air and water is part of human nature. This season we chose Kangaroo Island, hoping to start from here and start again. After that, we will go again, bringing our colleagues, suppliers and so on, so that more people will feel the magic of this island. But we will not stop here, but continue our global discovery to find more travel meanings and more inner voices.

Reporter: what is the difference between this design and the past? What surprises can bring to the consumers of Gloria?

　　 Ben: this time we use the elements in the earth more deeply and should be more abstract. First of all, we specially introduced the pure white dress, because "pure" is our biggest impression of Kangaroo Island, and white is the most direct color to express this feeling. "Little white skirt" is also a necessary single item in every girl's wardrobe. Secondly, we did some works on some of the local scenes, such as the famous Eagle Eagle's stone, imperial flower and so on. You can see them in this season's costumes.

Reporter: in addition to Gloria's fixed consumer groups, what group do you want to attract to this design?

　　 Ben: This is about Gloria's global discovery tour. The attraction of the world tour is that we do not know where we will go in the future, but the only thing we can be sure of is that we will go on. It's hard for me to predict what will happen next year or the year after next. But what we can do is to keep on walking, keep feeling and keep creating. I believe this attitude towards life is a big reason to attract Gloria customers.

In fact, apart from designing clothes, we are more interested in transmitting beauty. For example, there are flower shops and exhibitions in 225 of our concept stores. For example, girls who buy clothes in Gloria shops will get a flower from our shop assistants. We believe that girls who love beauty must love flowers, and vice versa. If we want to attract more people, it should be a kind of people who love life, love beauty and travel.

　　 Reporter: now the fashion design update is very fast. How can Gloria maintain its personality in this fast paced way?

Ben: the fashion industry is fast and necessary, and the market is always changing. We have a dedicated rapid response department, and our design updates are advancing with time. But at the same time, we are seriously carrying out our global discovery journey, or even pure life and art exchange, a brand whose business and culture are not contradictory, the more rapid consumption is, the slower it is to live.